Question 1

The four groups of consumer products are: convenience products, shopping products, specialty products, and unsought products.

Accepted Answer

A) True 
 B)False

Question 2

Good packaging can provide a product with an important competitive advantage.

Accepted Answer

A) True 
 B)False

Question 3

Branding can help BRANDERS because it:

Accepted Answer

A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of these alternatives are correct. 
A)  may lower promotion costs. 
B)  can improve the company's image. 
C)  encourages repeat buying. 
D)  may develop customer loyalty. 
E)  All of these alternatives are correct.

Question 4

Rosalita has a special place in her heart for Fina Pasta. She will make a special effort to find the pasta -- even going to another store if she cannot find it at her usual store. For Rosalita, Fina Past is a(n) _____ product.

Accepted Answer

A)  homogeneous 
B)  specialty 
C)  unsought 
D)  new unsought 
E)  impulse 
A)  homogeneous 
B)  specialty 
C)  unsought 
D)  new unsought 
E)  impulse

Question 5

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Accepted Answer

A)  brand recognition. 
B)  brand nonrecognition. 
C)  brand insistence. 
D)  brand preference. 
E)  brand familiarity. 
A)  brand recognition. 
B)  brand nonrecognition. 
C)  brand insistence. 
D)  brand preference. 
E)  brand familiarity.

Question 6

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

Accepted Answer

A)  brand preference. 
B)  brand knowledge. 
C)  brand insistence. 
D)  brand recognition. 
E)  brand positioning. 
A)  brand preference. 
B)  brand knowledge. 
C)  brand insistence. 
D)  brand recognition. 
E)  brand positioning.

Question 7

A specialty product

Accepted Answer

A)  may not require much searching to find it, but the customer would be willing to search if necessary. 
B)  may carry a well-recognized brand. 
C)  may be frequently purchased. 
D)  need not be an expensive item. 
E)  All of these alternatives are correct. 
A)  may not require much searching to find it, but the customer would be willing to search if necessary. 
B)  may carry a well-recognized brand. 
C)  may be frequently purchased. 
D)  need not be an expensive item. 
E)  All of these alternatives are correct.

Question 8

Customers usually plan and shop for impulse products.

Accepted Answer

A) True 
 B)False

Question 9

Until recently, Emil Flores wouldn't buy any coffee except "Blue Mountain"--a relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shop. Then he was at a friend's home and tried an inexpensive brand of coffee sold by the local supermarket chain. Now he won't buy anything except that brand. For him, the supermarket coffee is

Accepted Answer

A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product. 
A)  an emergency product. 
B)  a specialty product. 
C)  a staple product. 
D)  an unsought product. 
E)  a heterogeneous shopping product.

Question 10

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:

Accepted Answer

A)  an analysis product. 
B)  a specialty product. 
C)  a staple product. 
D)  a heterogeneous shopping product. 
E)  a homogeneous shopping product. 
A)  an analysis product. 
B)  a specialty product. 
C)  a staple product. 
D)  a heterogeneous shopping product. 
E)  a homogeneous shopping product.

Question 11

Brand familiarity means how well customers recognize and accept a company's brand.

Accepted Answer

A) True 
 B)False

Question 12

Brand names that convey a positive image in one language may be meaningless in another.

Accepted Answer

A) True 
 B)False

Question 13

Product class is based on the type of __________________ __________________.

Accepted Answer

A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy 
A)  customer 
B)  manufacturing process 
C)  marketing mix 
D)  marketing strategy 
E)  shopping strategy

Question 14

Lisa Campos was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Lisa, the coffee pot was

Accepted Answer

A)  a convenience product, but the cassette player was a specialty product. 
B)  a heterogeneous shopping product, but the cassette player was a staple. 
C)  an impulse product, but the cassette player was a convenience product. 
D)  a specialty product, but the cassette player was a heterogeneous shopping product. 
E)  a homogeneous shopping product, but the cassette player was a heterogeneous shopping product. 
A)  a convenience product, but the cassette player was a specialty product. 
B)  a heterogeneous shopping product, but the cassette player was a staple. 
C)  an impulse product, but the cassette player was a convenience product. 
D)  a specialty product, but the cassette player was a heterogeneous shopping product. 
E)  a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.

Question 15

Which of the following statements about trademarks is TRUE?

Accepted Answer

A)  Trademarks must always be registered in their home country only. 
B)  In the U.S., common law does not protect the rights of owners of brand names and trademarks. 
C)  The Lanham Act requires that all trademarks be registered. 
D)  Registering under the Lanham Act is often a first step to protecting a trademark to be used in foreign markets. 
E)  None of these statements about trademarks is TRUE. 
A)  Trademarks must always be registered in their home country only. 
B)  In the U.S., common law does not protect the rights of owners of brand names and trademarks. 
C)  The Lanham Act requires that all trademarks be registered. 
D)  Registering under the Lanham Act is often a first step to protecting a trademark to be used in foreign markets. 
E)  None of these statements about trademarks is TRUE.

Question 16

Which of the following is not a business product classification?

Accepted Answer

A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies 
A)  Installations 
B)  Accessories 
C)  Professional services 
D)  Specialty 
E)  Supplies

Question 17

Raw materials

Accepted Answer

A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct. 
A)  are treated as expense items. 
B)  are unprocessed but eventually become part of a final physical good. 
C)  include both farm products and natural products. 
D)  move to the next production process with little handling. 
E)  All of these alternatives are correct.

Question 18

Heterogeneous shopping products:

Accepted Answer

A)  need adequate representation in major shopping areas near similar products. 
B)  need widespread distribution near probable points of sale. 
C)  need enough exposure to aid price comparison. 
D)  need widespread distribution at low cost. 
E)  need widespread distribution but with assurance of preferred display or counter position. 
A)  need adequate representation in major shopping areas near similar products. 
B)  need widespread distribution near probable points of sale. 
C)  need enough exposure to aid price comparison. 
D)  need widespread distribution at low cost. 
E)  need widespread distribution but with assurance of preferred display or counter position.

Question 19

Logs, fish, cotton, and strawberries can all be:

Accepted Answer

A)  supplies. 
B)  raw materials. 
C)  component parts. 
D)  capital items. 
E)  accessories. 
A)  supplies. 
B)  raw materials. 
C)  component parts. 
D)  capital items. 
E)  accessories.

Question 20

A product assortment is the set of all product lines and individual products that a firm sells.

Accepted Answer

A) True 
 B)False

The four groups of consumer products are: convenience products, shopping products, specialty products, and unsought products.

Good packaging can provide a product with an important competitive advantage.

Branding can help BRANDERS because it:

Rosalita has a special place in her heart for Fina Pasta. She will make a special effort to find the pasta -- even going to another store if she cannot find it at her usual store. For Rosalita, Fina Past is a(n) _____ product.

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

A specialty product

Customers usually plan and shop for impulse products.

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:

Brand familiarity means how well customers recognize and accept a company's brand.

Brand names that convey a positive image in one language may be meaningless in another.

Product class is based on the type of .

Which of the following statements about trademarks is TRUE?

Which of the following is not a business product classification?

Raw materials

Heterogeneous shopping products:

Logs, fish, cotton, and strawberries can all be:

A product assortment is the set of all product lines and individual products that a firm sells.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 8: Elements of Product Planning for Goods and Services

The four groups of consumer products are: convenience products, shopping products, specialty products, and unsought products.

Good packaging can provide a product with an important competitive advantage.

Branding can help BRANDERS because it:

Rosalita has a special place in her heart for Fina Pasta. She will make a special effort to find the pasta -- even going to another store if she cannot find it at her usual store. For Rosalita, Fina Past is a(n) _____ product.

When a consumer has no idea what an RAV4 is, we say that this is an example of:

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

A specialty product

Customers usually plan and shop for impulse products.

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:

Brand familiarity means how well customers recognize and accept a company's brand.

Brand names that convey a positive image in one language may be meaningless in another.

Product class is based on the type of __________________ __________________.

Which of the following statements about trademarks is TRUE?

Which of the following is not a business product classification?

Raw materials

Heterogeneous shopping products:

Logs, fish, cotton, and strawberries can all be:

A product assortment is the set of all product lines and individual products that a firm sells.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Product class is based on the type of .