Question 1

There are two broad groups of product classes based on the type of customer that will use the product.

Accepted Answer

A) True 
 B)False

Question 2

Specialty products:

Accepted Answer

A)  have a number of close substitutes. 
B)  are brands customers request by name. 
C)  are generally high in price. 
D)  cannot be found using the Internet. 
E)  None of these alternatives is correct. 
A)  have a number of close substitutes. 
B)  are brands customers request by name. 
C)  are generally high in price. 
D)  cannot be found using the Internet. 
E)  None of these alternatives is correct.

Question 3

Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However, the new program was in short supply--although other brands with similar features were available. Darrell had to try seven shops before he finally found the program in stock. For Darrell, this program achieved brand:

Accepted Answer

A)  preference. 
B)  insistence. 
C)  rejection. 
D)  nonrecognition. 
E)  recognition. 
A)  preference. 
B)  insistence. 
C)  rejection. 
D)  nonrecognition. 
E)  recognition.

Question 4

Branding is good for some CONSUMERS because it:

Accepted Answer

A)  makes shopping easier. 
B)  provides dependable guides to product quality. 
C)  helps assure regular satisfaction. 
D)  connects the product with the benefits the consumer expects. 
E)  All of these alternatives are correct. 
A)  makes shopping easier. 
B)  provides dependable guides to product quality. 
C)  helps assure regular satisfaction. 
D)  connects the product with the benefits the consumer expects. 
E)  All of these alternatives are correct.

Question 5

Business product classes

Accepted Answer

A)  are based on where buyers shop for products. 
B)  are based on how products will be used. 
C)  are based on the buying situation--whether the decision is new task, straight rebuy, or modified rebuy. 
D)  are based on whether the price is easy to compare. 
E)  None of these alternatives is a good answer. 
A)  are based on where buyers shop for products. 
B)  are based on how products will be used. 
C)  are based on the buying situation--whether the decision is new task, straight rebuy, or modified rebuy. 
D)  are based on whether the price is easy to compare. 
E)  None of these alternatives is a good answer.

Question 6

According to the text, which of the following is NOT a product?

Accepted Answer

A)  space in Playboy Magazine sold to an advertiser 
B)  a Sony PlayStation III 
C)  a Broadway musical play 
D)  the San Diego Zoo 
E)  All of these choices are products. 
A)  space in Playboy Magazine sold to an advertiser 
B)  a Sony PlayStation III 
C)  a Broadway musical play 
D)  the San Diego Zoo 
E)  All of these choices are products.

Question 7

Staple products:

Accepted Answer

A)  need maximum exposure and widespread distribution at low cost. 
B)  need adequate representation in major shopping areas. 
C)  need widespread distribution but with assurance of preferred display. 
D)  need widespread distribution near probable points of use. 
E)  can have limited availability as long as display is good. 
A)  need maximum exposure and widespread distribution at low cost. 
B)  need adequate representation in major shopping areas. 
C)  need widespread distribution but with assurance of preferred display. 
D)  need widespread distribution near probable points of use. 
E)  can have limited availability as long as display is good.

Question 8

Convenience products are products

Accepted Answer

A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume. 
A)  a consumer needs but is not willing to spend much time or effort shopping for. 
B)  which consumers are aware of but not interested in. 
C)  meant for use in producing other products. 
D)  toward which consumer attitudes may be negative. 
E)  that consumers want because they are easy to use or consume.

Question 9

Convenience products include staples, impulse products, and emergency products.

Accepted Answer

A) True 
 B)False

Question 10

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Accepted Answer

A) True 
 B)False

Question 11

Raw materials are different from other business products in that:

Accepted Answer

A)  buyers do not seek sources of supply. 
B)  they require more grading. 
C)  they require a lot of handling before moving to the next production process. 
D)  they never involve contract production arrangements. 
E)  pricing decisions for farm products are more complicated. 
A)  buyers do not seek sources of supply. 
B)  they require more grading. 
C)  they require a lot of handling before moving to the next production process. 
D)  they never involve contract production arrangements. 
E)  pricing decisions for farm products are more complicated.

Question 12

Roberto Vasquez has never owned a Samsung TV, but his parents owned one and were not at all satisfied. As a result, Roberto won't even consider buying a Samsung. As far as Roberto is concerned, Samsung has achieved brand ______________.

Accepted Answer

A)  preference 
B)  recognition 
C)  nonrecognition 
D)  rejection 
E)  insistence 
A)  preference 
B)  recognition 
C)  nonrecognition 
D)  rejection 
E)  insistence

Question 13

Which of the following could be an example of a firm's product line?

Accepted Answer

A)  Coffees. 
B)  Disposable diapers. 
C)  Snow skis. 
D)  Ski boots. 
E)  All of these could be examples of a firm's product line. 
A)  Coffees. 
B)  Disposable diapers. 
C)  Snow skis. 
D)  Ski boots. 
E)  All of these could be examples of a firm's product line.

Question 14

When final consumers are willing to spend much time and effort comparing quality and style--with brand and price being less important--the product is:

Accepted Answer

A)  an inspection product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a specialty product. 
E)  None of these alternatives is correct. 
A)  an inspection product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a specialty product. 
E)  None of these alternatives is correct.

Question 15

A "Product" might involve a physical good, a service, or a combination of the two.

Accepted Answer

A) True 
 B)False

Question 16

Specialty products are usually only purchased once-in-a-lifetime, so the customer must search extensively before buying.

Accepted Answer

A) True 
 B)False

Question 17

The text's business product classes are based on:

Accepted Answer

A)  how buyers think about products and how they will be used. 
B)  how consumers think about and shop for products. 
C)  a buyer's price sensitivity. 
D)  a buyer's willingness to search. 
E)  none of these alternatives is a good answer. 
A)  how buyers think about products and how they will be used. 
B)  how consumers think about and shop for products. 
C)  a buyer's price sensitivity. 
D)  a buyer's willingness to search. 
E)  none of these alternatives is a good answer.

Question 18

Homogeneous shopping products:

Accepted Answer

A)  need widespread distribution near probable points of sale. 
B)  need enough exposure to facilitate price comparison. 
C)  need widespread distribution with assurance of preferred display. 
D)  need widespread distribution at low cost. 
E)  None of these alternatives is correct. 
A)  need widespread distribution near probable points of sale. 
B)  need enough exposure to facilitate price comparison. 
C)  need widespread distribution with assurance of preferred display. 
D)  need widespread distribution at low cost. 
E)  None of these alternatives is correct.

Question 19

Which of the following would NOT be favorable for successful branding?

Accepted Answer

A)  The product is hard to identify by brand or trademark. 
B)  The product has widespread availability in the market. 
C)  The product has economies of scale in production and distribution. 
D)  The product offers the best value for the price. 
E)  Product quality is easy to maintain. 
A)  The product is hard to identify by brand or trademark. 
B)  The product has widespread availability in the market. 
C)  The product has economies of scale in production and distribution. 
D)  The product offers the best value for the price. 
E)  Product quality is easy to maintain.

Question 20

______________ means potential customers insist on a firm's branded product and are willing to search for it.

Accepted Answer

A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition 
A)  Brand insistence 
B)  Brand preference 
C)  Brand nonrecognition 
D)  Brand rejection 
E)  Brand recognition

There are two broad groups of product classes based on the type of customer that will use the product.

Specialty products:

Branding is good for some CONSUMERS because it:

Business product classes

According to the text, which of the following is NOT a product?

Staple products:

Convenience products are products

Convenience products include staples, impulse products, and emergency products.

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Raw materials are different from other business products in that:

Roberto Vasquez has never owned a Samsung TV, but his parents owned one and were not at all satisfied. As a result, Roberto won't even consider buying a Samsung. As far as Roberto is concerned, Samsung has achieved brand ______________.

Which of the following could be an example of a firm's product line?

When final consumers are willing to spend much time and effort comparing quality and style--with brand and price being less important--the product is:

A "Product" might involve a physical good, a service, or a combination of the two.

Specialty products are usually only purchased once-in-a-lifetime, so the customer must search extensively before buying.

The text's business product classes are based on:

Homogeneous shopping products:

Which of the following would NOT be favorable for successful branding?

______________ means potential customers insist on a firm's branded product and are willing to search for it.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 8: Elements of Product Planning for Goods and Services

There are two broad groups of product classes based on the type of customer that will use the product.

Specialty products:

Branding is good for some CONSUMERS because it:

Business product classes

According to the text, which of the following is NOT a product?

Staple products:

Convenience products are products

Convenience products include staples, impulse products, and emergency products.

The "battle of the brands" is the competition between dealer brands and manufacturer brands.

Raw materials are different from other business products in that:

Roberto Vasquez has never owned a Samsung TV, but his parents owned one and were not at all satisfied. As a result, Roberto won't even consider buying a Samsung. As far as Roberto is concerned, Samsung has achieved brand ______________.

Which of the following could be an example of a firm's product line?

When final consumers are willing to spend much time and effort comparing quality and style--with brand and price being less important--the product is:

A "Product" might involve a physical good, a service, or a combination of the two.

Specialty products are usually only purchased once-in-a-lifetime, so the customer must search extensively before buying.

The text's business product classes are based on:

Homogeneous shopping products:

Which of the following would NOT be favorable for successful branding?

______________ means potential customers insist on a firm's branded product and are willing to search for it.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters