Question 1

A ______________ is a word, letter, or group of words or letters.

Accepted Answer

A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name 
A)  UPC 
B)  FTC 
C)  trademark 
D)  SIC 
E)  brand name

Question 2

When a company decides to use the same brand name for several products, it is a(n)

Accepted Answer

A)  individual brand. 
B)  family brand. 
C)  dealer brand. 
D)  private brand. 
E)  select brand. 
A)  individual brand. 
B)  family brand. 
C)  dealer brand. 
D)  private brand. 
E)  select brand.

Question 3

Compared to other consumer products, the major distinguishing characteristic of emergency products is the customer's:

Accepted Answer

A)  desire to negotiate for a "deal." 
B)  urgency to get the need satisfied. 
C)  willingness to shop around for a lower price. 
D)  interest in the brand name. 
E)  willingness to shop and compare. 
A)  desire to negotiate for a "deal." 
B)  urgency to get the need satisfied. 
C)  willingness to shop around for a lower price. 
D)  interest in the brand name. 
E)  willingness to shop and compare.

Question 4

If a consumer purchases a new watch, the watch is:

Accepted Answer

A)  a specialty product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a convenience product. 
E)  it is not obvious - the watch could be any of these choices. 
A)  a specialty product. 
B)  a heterogeneous shopping product. 
C)  a homogeneous shopping product. 
D)  a convenience product. 
E)  it is not obvious - the watch could be any of these choices.

Question 5

Packaging

Accepted Answer

A)  objectives should focus primarily on promoting the product at the point of purchase. 
B)  is important to manufacturers, but not retailers. 
C)  decisions should be based on what package will result in the lowest possible cost to the consumer. 
D)  almost always increases costs. 
E)  None of these alternatives is true. 
A)  objectives should focus primarily on promoting the product at the point of purchase. 
B)  is important to manufacturers, but not retailers. 
C)  decisions should be based on what package will result in the lowest possible cost to the consumer. 
D)  almost always increases costs. 
E)  None of these alternatives is true.

Question 6

Brand insistence means that target customers usually choose one brand over other brands, perhaps because of habit or favorable past experience.

Accepted Answer

A) True 
 B)False

Question 7

A local copying service is buying a new kind of high speed color copier.

Accepted Answer

A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct. 
A)  There will probably be more buying influences for the paper for the copier than for the copier. 
B)  The copier is likely to be purchased with a new-task buying process. 
C)  The copier will be depreciated as an expense item. 
D)  The copier is a new unsought product. 
E)  None of these alternatives is correct.

Question 8

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a "product"?

Accepted Answer

A)  a used car 
B)  a bus ride 
C)  a haircut 
D)  a dental exam 
E)  all of these choices are products. 
A)  a used car 
B)  a bus ride 
C)  a haircut 
D)  a dental exam 
E)  all of these choices are products.

Question 10

Regarding supplies,

Accepted Answer

A)  new-task buying is typical with most purchases. 
B)  only one supplier is generally available. 
C)  branding is not important for maintenance and small operating supplies. 
D)  breadth of assortment is important, but dependability is not. 
E)  None of these alternatives is correct. 
A)  new-task buying is typical with most purchases. 
B)  only one supplier is generally available. 
C)  branding is not important for maintenance and small operating supplies. 
D)  breadth of assortment is important, but dependability is not. 
E)  None of these alternatives is correct.

Question 11

Regarding business supplies, which of the following is NOT true?

Accepted Answer

A)  Maintenance items are to business buyers as convenience products are to final consumers. 
B)  Supplies do not become part of a final product, but they are expense items. 
C)  Buyers of important operating supplies are likely to be particularly concerned about dependability. 
D)  Operating supplies are frequently called "accessories." 
E)  A seller of repair supplies is likely to face fewer competitors than a seller of operating supplies. 
A)  Maintenance items are to business buyers as convenience products are to final consumers. 
B)  Supplies do not become part of a final product, but they are expense items. 
C)  Buyers of important operating supplies are likely to be particularly concerned about dependability. 
D)  Operating supplies are frequently called "accessories." 
E)  A seller of repair supplies is likely to face fewer competitors than a seller of operating supplies.

Question 12

Regarding installations, which is NOT true?

Accepted Answer

A)  The number of potential customers at any one time is quite large. 
B)  Leasing installations may be attractive to buyers. 
C)  It is common for sellers to offer specialized services. 
D)  The buying needs of potential customers are basically economic. 
E)  Multiple buying influence is common. 
A)  The number of potential customers at any one time is quite large. 
B)  Leasing installations may be attractive to buyers. 
C)  It is common for sellers to offer specialized services. 
D)  The buying needs of potential customers are basically economic. 
E)  Multiple buying influence is common.

Question 13

Business products which are necessary expense items, and continually used up, but which do not become part of the buyer's final product are:

Accepted Answer

A)  component materials. 
B)  supplies. 
C)  component parts. 
D)  raw materials. 
E)  accessory equipment. 
A)  component materials. 
B)  supplies. 
C)  component parts. 
D)  raw materials. 
E)  accessory equipment.

Question 14

Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.

Accepted Answer

A) True 
 B)False

Question 15

Consumers in the U.S. generate more trash per person than anywhere else on the planet and packaging is a major contributor to this dilemma.

Accepted Answer

A) True 
 B)False

Question 16

Accessory equipment:

Accepted Answer

A)  needs fair to widespread distribution for prompt delivery. 
B)  needs fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C)  needs very widespread distribution for prompt delivery. 
D)  needs technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
E)  needs fairly widespread contacts with users. 
A)  needs fair to widespread distribution for prompt delivery. 
B)  needs fairly widespread and numerous contacts by experienced and sometimes technically trained personnel. 
C)  needs very widespread distribution for prompt delivery. 
D)  needs technical contacts to determine specifications required, but widespread contacts usually are not necessary. 
E)  needs fairly widespread contacts with users.

Question 17

Brand equity is the value of the brand's overall strength in the market.

Accepted Answer

A) True 
 B)False

Question 18

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT a business product?

Accepted Answer

A)  A roll of sheet metal. 
B)  A metal shelf system for storing inventory. 
C)  A custom-built robot for welding metal. 
D)  A pad of paper. 
E)  Any of these could be a business product. 
A)  A roll of sheet metal. 
B)  A metal shelf system for storing inventory. 
C)  A custom-built robot for welding metal. 
D)  A pad of paper. 
E)  Any of these could be a business product.

Question 20

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Accepted Answer

A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Specialty products 
E)  Heterogeneous shopping products 
A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Specialty products 
E)  Heterogeneous shopping products

A ______________ is a word, letter, or group of words or letters.

When a company decides to use the same brand name for several products, it is a(n)

Compared to other consumer products, the major distinguishing characteristic of emergency products is the customer's:

If a consumer purchases a new watch, the watch is:

Packaging

Brand insistence means that target customers usually choose one brand over other brands, perhaps because of habit or favorable past experience.

A local copying service is buying a new kind of high speed color copier.

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Which of the following is a "product"?

Regarding supplies,

Regarding business supplies, which of the following is NOT true?

Regarding installations, which is NOT true?

Business products which are necessary expense items, and continually used up, but which do not become part of the buyer's final product are:

Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.

Consumers in the U.S. generate more trash per person than anywhere else on the planet and packaging is a major contributor to this dilemma.

Accessory equipment:

Brand equity is the value of the brand's overall strength in the market.

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

Which of the following is NOT a business product?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 8: Elements of Product Planning for Goods and Services

A ______________ is a word, letter, or group of words or letters.

When a company decides to use the same brand name for several products, it is a(n)

Compared to other consumer products, the major distinguishing characteristic of emergency products is the customer's:

If a consumer purchases a new watch, the watch is:

Packaging

Brand insistence means that target customers usually choose one brand over other brands, perhaps because of habit or favorable past experience.

A local copying service is buying a new kind of high speed color copier.

A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.

Which of the following is a "product"?

Regarding supplies,

Regarding business supplies, which of the following is NOT true?

Regarding installations, which is NOT true?

Business products which are necessary expense items, and continually used up, but which do not become part of the buyer's final product are:

Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.

Consumers in the U.S. generate more trash per person than anywhere else on the planet and packaging is a major contributor to this dilemma.

Accessory equipment:

Brand equity is the value of the brand's overall strength in the market.

Spending money to improve protective packaging may be necessary, but it usually results in higher total distribution costs for a firm's product.

Which of the following is NOT a business product?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters