Exam 8: Elements of Product Planning for Goods and Services

Which of the following orderings suggests the amount of effort (from little to much) that consumers are willing to spend in searching for the "right" product?

"Installation" products:

Services

Impulse products:

Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

Installations are not bought very often, but the number of potential buyers at any particular time is usually quite large.

For different people, the same product might be a convenience product, a shopping product, or a specialty product.

A "Product" should be thought of as potential customer satisfaction or benefits.

A marketing manager developing a marketing mix to sell ______ probably needs to be concerned with grading, transportation, and storing because of seasonal production and/or perishable products.

______________ means potential customers remember a particular brand.

Convenience products include:

Operating supplies typically:

The "battle of the brands" refers to competition between:

Which of the following statements is true?

Business product classes are based on the way that buyers shop for and buy products, because there is much more shopping for business products compared to consumer products.

The value of a brand to its current owner or to a firm that wants to buy it is called

Regarding the organization of the product classes, an impulse product is to an emergency product as

Packaging

Regarding component parts,

From a marketing perspective, product quality primarily depends on,