Question 1

A trademark

Accepted Answer

A)  has no legal meaning. 
B)  includes those words, symbols, or marks that are legally registered for use by a single company. 
C)  is any word, letter, or a group of words or letters. 
D)  is the value of a brand to its current owner or to a firm that wants to buy it. 
E)  is protected by the Magnuson-Moss Act. 
A)  has no legal meaning. 
B)  includes those words, symbols, or marks that are legally registered for use by a single company. 
C)  is any word, letter, or a group of words or letters. 
D)  is the value of a brand to its current owner or to a firm that wants to buy it. 
E)  is protected by the Magnuson-Moss Act.

Question 2

Manufacturer brands are also called _________________ __________________.

Accepted Answer

A)  dealer brands 
B)  global brands 
C)  national brands 
D)  private brands 
E)  store brands 
A)  dealer brands 
B)  global brands 
C)  national brands 
D)  private brands 
E)  store brands

Question 3

Personal selling is extremely important for sellers of:

Accepted Answer

A)  specialty products. 
B)  regularly unsought products. 
C)  heterogeneous shopping products. 
D)  new unsought products. 
E)  homogeneous shopping products. 
A)  specialty products. 
B)  regularly unsought products. 
C)  heterogeneous shopping products. 
D)  new unsought products. 
E)  homogeneous shopping products.

Question 4

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

Accepted Answer

A)  component parts. 
B)  supplies. 
C)  component materials. 
D)  installations. 
E)  accessory equipment. 
A)  component parts. 
B)  supplies. 
C)  component materials. 
D)  installations. 
E)  accessory equipment.

Question 5

Some nations require that a trademark be registered in its home country before it can be registered in a foreign country.

Accepted Answer

A) True 
 B)False

Question 6

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

Accepted Answer

A) True 
 B)False

Question 7

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Accepted Answer

A)  dealer 
B)  licensed 
C)  national 
D)  family 
E)  generic 
A)  dealer 
B)  licensed 
C)  national 
D)  family 
E)  generic

Question 8

Specialty products:

Accepted Answer

A)  need widespread distribution at low cost. 
B)  need enough exposure to facilitate price comparison. 
C)  need adequate representation near similar products. 
D)  need widespread distribution near probable points of sale. 
E)  can have limited availability. 
A)  need widespread distribution at low cost. 
B)  need enough exposure to facilitate price comparison. 
C)  need adequate representation near similar products. 
D)  need widespread distribution near probable points of sale. 
E)  can have limited availability.

Question 9

Which of the following products in a supermarket is MOST likely to be an impulse product?

Accepted Answer

A)  Oranges. 
B)  Bread. 
C)  Frozen peas. 
D)  A child's toy. 
E)  Shampoo. 
A)  Oranges. 
B)  Bread. 
C)  Frozen peas. 
D)  A child's toy. 
E)  Shampoo.

Question 10

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

Accepted Answer

A)  an impulse product. 
B)  a heterogeneous shopping product. 
C)  an emergency product. 
D)  a specialty product. 
E)  a homogeneous shopping product. 
A)  an impulse product. 
B)  a heterogeneous shopping product. 
C)  an emergency product. 
D)  a specialty product. 
E)  a homogeneous shopping product.

Question 11

The Federal Fair Packaging and Labeling Act calls for all of the following EXCEPT

Accepted Answer

A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act). 
A)  consumer goods be clearly labeled in easy-to-understand terms. 
B)  industry to try and reduce the number of package sizes. 
C)  food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products. 
D)  industry to make labels more useful. 
E)  none of these (i.e., all of these are part of the Federal Fair Packaging and Labeling Act).

Question 12

Which of the following statements about packaging is TRUE?

Accepted Answer

A)  Better packaging almost always increases total distribution cost. 
B)  A package should satisfy not only the needs of final consumers but also those of intermediaries. 
C)  A package doesn't have much promotion impact at retail stores. 
D)  A good package can aid in the promotion effort, but it's not as effective as advertising. 
E)  All of these statements about packaging are TRUE. 
A)  Better packaging almost always increases total distribution cost. 
B)  A package should satisfy not only the needs of final consumers but also those of intermediaries. 
C)  A package doesn't have much promotion impact at retail stores. 
D)  A good package can aid in the promotion effort, but it's not as effective as advertising. 
E)  All of these statements about packaging are TRUE.

Question 13

A service mark is the same as a trademark, except that it refers to a service offering.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about packaging is TRUE?

Accepted Answer

A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE. 
A)  The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder. 
B)  There is very little government regulation of packaging, except for drug products. 
C)  A good package can sometimes provide more promotional impact than advertising. 
D)  Better packaging almost always raises total distribution costs. 
E)  None of these statements about packaging is TRUE.

Question 15

Compared to installations, accessory equipment

Accepted Answer

A)  is usually less standardized. 
B)  involves more multiple-buying influence. 
C)  is an expense item instead of a capital item. 
D)  is sold to more target markets. 
E)  becomes part of the buyer's final product. 
A)  is usually less standardized. 
B)  involves more multiple-buying influence. 
C)  is an expense item instead of a capital item. 
D)  is sold to more target markets. 
E)  becomes part of the buyer's final product.

Question 16

"Product" means:

Accepted Answer

A)  all the services needed with a physical good. 
B)  a physical good with all its related services. 
C)  the need-satisfying offering of a firm. 
D)  all of a firm's producing and distribution activities. 
E)  a well-packaged item with a well-advertised brand name. 
A)  all the services needed with a physical good. 
B)  a physical good with all its related services. 
C)  the need-satisfying offering of a firm. 
D)  all of a firm's producing and distribution activities. 
E)  a well-packaged item with a well-advertised brand name.

Question 17

If a trademark is to be used in foreign markets, it is wise to register it under the Lanham Act.

Accepted Answer

A) True 
 B)False

Question 18

Multiple-buying influence would be most likely for:

Accepted Answer

A)  Repair items 
B)  Accessories 
C)  Professional services 
D)  Installations 
E)  It would be equally likely for all of these products. 
A)  Repair items 
B)  Accessories 
C)  Professional services 
D)  Installations 
E)  It would be equally likely for all of these products.

Question 19

Installations are long-lasting capital items such as buildings and land rights, custom-made equipment, and standard equipment.

Accepted Answer

A) True 
 B)False

Question 20

Regarding product classes,

Accepted Answer

A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true. 
A)  Business product classes are based on how buyers think about products and how the products will be used. 
B)  Consumer product classes are based on how consumers think about and shop for products. 
C)  The same product may be a consumer product and a business product. 
D)  Products are classified by what type of customer will use them. 
E)  All of these statements about product classes are true.

A trademark

Manufacturer brands are also called _ __.

Personal selling is extremely important for sellers of:

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

Some nations require that a trademark be registered in its home country before it can be registered in a foreign country.

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Specialty products:

Which of the following products in a supermarket is MOST likely to be an impulse product?

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

The Federal Fair Packaging and Labeling Act calls for all of the following EXCEPT

Which of the following statements about packaging is TRUE?

A service mark is the same as a trademark, except that it refers to a service offering.

Which of the following statements about packaging is TRUE?

Compared to installations, accessory equipment

"Product" means:

If a trademark is to be used in foreign markets, it is wise to register it under the Lanham Act.

Multiple-buying influence would be most likely for:

Installations are long-lasting capital items such as buildings and land rights, custom-made equipment, and standard equipment.

Regarding product classes,

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Exam 8: Elements of Product Planning for Goods and Services

A trademark

Manufacturer brands are also called _________________ __________________.

Personal selling is extremely important for sellers of:

A firm which makes stereo radios and CD players for car manufacturers who install them directly in their new cars is selling:

Some nations require that a trademark be registered in its home country before it can be registered in a foreign country.

Firms should try to show the value of unsought products through promotion because people do not want them or know that they are available.

A producer of high quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the new line.

Specialty products:

Which of the following products in a supermarket is MOST likely to be an impulse product?

Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

The Federal Fair Packaging and Labeling Act calls for all of the following EXCEPT

Which of the following statements about packaging is TRUE?

A service mark is the same as a trademark, except that it refers to a service offering.

Which of the following statements about packaging is TRUE?

Compared to installations, accessory equipment

"Product" means:

If a trademark is to be used in foreign markets, it is wise to register it under the Lanham Act.

Multiple-buying influence would be most likely for:

Installations are long-lasting capital items such as buildings and land rights, custom-made equipment, and standard equipment.

Regarding product classes,

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters

Manufacturer brands are also called _ __.