Question 1

When business buyers purchase items such as grease, electricity, typing paper, and paper clips, they are buying:

Accepted Answer

A)  accessory equipment. 
B)  operating supplies. 
C)  components. 
D)  repair supplies. 
E)  maintenance supplies. 
A)  accessory equipment. 
B)  operating supplies. 
C)  components. 
D)  repair supplies. 
E)  maintenance supplies.

Question 2

Short-lived goods and services which are charged off as they are used--rather than depreciated over several years--are called:

Accepted Answer

A)  nontaxable items. 
B)  expense items. 
C)  derived items. 
D)  durables. 
E)  capital items. 
A)  nontaxable items. 
B)  expense items. 
C)  derived items. 
D)  durables. 
E)  capital items.

Question 3

Impulse products:

Accepted Answer

A)  can have limited availability as long as display is good. 
B)  need widespread distribution with display at point of purchase. 
C)  need enough exposure to facilitate price comparisons. 
D)  need adequate representation in major shopping areas. 
E)  need widespread distribution at low cost. 
A)  can have limited availability as long as display is good. 
B)  need widespread distribution with display at point of purchase. 
C)  need enough exposure to facilitate price comparisons. 
D)  need adequate representation in major shopping areas. 
E)  need widespread distribution at low cost.

Question 4

A company with a large product assortment might

Accepted Answer

A)  have many product lines with little selection in each. 
B)  have a single product line. 
C)  have many individual products. 
D)  All of these choices are correct. 
A)  have many product lines with little selection in each. 
B)  have a single product line. 
C)  have many individual products. 
D)  All of these choices are correct.

Question 5

When making business buying decisions, it is important to remember that:

Accepted Answer

A)  capital item purchases can't be fully charged off to the current year's expenses. 
B)  expense items are depreciated over several years. 
C)  large purchases must be expensed in one year. 
D)  capital items are expensed in one year--making them less risky to buy. 
E)  expense items are very risky since they cannot be depreciated. 
A)  capital item purchases can't be fully charged off to the current year's expenses. 
B)  expense items are depreciated over several years. 
C)  large purchases must be expensed in one year. 
D)  capital items are expensed in one year--making them less risky to buy. 
E)  expense items are very risky since they cannot be depreciated.

Question 6

The Lanham Act spells out the exact method for protecting registered trademarks, but does not force firms to register their trademarks.

Accepted Answer

A) True 
 B)False

Question 7

Specialty products are consumer products which:

Accepted Answer

A)  have elastic demand. 
B)  very few customers want or can afford to buy. 
C)  are relatively expensive and purchased only rarely. 
D)  consumers are willing to search for because they really want them. 
E)  All of these alternatives are correct. 
A)  have elastic demand. 
B)  very few customers want or can afford to buy. 
C)  are relatively expensive and purchased only rarely. 
D)  consumers are willing to search for because they really want them. 
E)  All of these alternatives are correct.

Question 8

"Manufacturer brands" are:

Accepted Answer

A)  also called family brands. 
B)  often called private brands. 
C)  called licensed brands. 
D)  those having national distribution. 
E)  sometimes called national brands. 
A)  also called family brands. 
B)  often called private brands. 
C)  called licensed brands. 
D)  those having national distribution. 
E)  sometimes called national brands.

Question 9

Which of the following is a condition favorable to successful branding?

Accepted Answer

A)  The product quality is difficult to maintain. 
B)  The product is difficult to label and identify by brand. 
C)  Favorable shelf locations or display spaces are available in stores. 
D)  Limited availability for the product in the market. 
E)  No economies of scale for the product. 
A)  The product quality is difficult to maintain. 
B)  The product is difficult to label and identify by brand. 
C)  Favorable shelf locations or display spaces are available in stores. 
D)  Limited availability for the product in the market. 
E)  No economies of scale for the product.

Question 10

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Accepted Answer

A)  Computer-controlled fabric cutting machines. 
B)  Zippers. 
C)  Cloth. 
D)  Buttons. 
E)  None of these would be treated as a capital item. 
A)  Computer-controlled fabric cutting machines. 
B)  Zippers. 
C)  Cloth. 
D)  Buttons. 
E)  None of these would be treated as a capital item.

Question 12

Consumer products which consumers do not yet want or know they can buy - and probably would not buy without special promotion even if they saw them - are called:

Accepted Answer

A)  new brands of well-accepted staples. 
B)  unsought products. 
C)  heterogeneous shopping products. 
D)  emergency products. 
E)  homogeneous shopping products. 
A)  new brands of well-accepted staples. 
B)  unsought products. 
C)  heterogeneous shopping products. 
D)  emergency products. 
E)  homogeneous shopping products.

Question 13

A "product" might include:

Accepted Answer

A)  a brand name, a package, and a warranty. 
B)  instructions. 
C)  a service which does not include a physical good at all. 
D)  some physical item and its related features. 
E)  All of these choices are good answers. 
A)  a brand name, a package, and a warranty. 
B)  instructions. 
C)  a service which does not include a physical good at all. 
D)  some physical item and its related features. 
E)  All of these choices are good answers.

Question 14

Regarding business products, which of the following is NOT true?

Accepted Answer

A)  Availability may be more important than low price to a buyer of repair items. 
B)  Quality of service may be more important than low price to a buyer of professional services. 
C)  A broad product assortment may be more important than low price to a buyer of supply items. 
D)  Meeting specifications may be more important than low price to a buyer of component parts. 
E)  All of these alternatives are true. 
A)  Availability may be more important than low price to a buyer of repair items. 
B)  Quality of service may be more important than low price to a buyer of professional services. 
C)  A broad product assortment may be more important than low price to a buyer of supply items. 
D)  Meeting specifications may be more important than low price to a buyer of component parts. 
E)  All of these alternatives are true.

Question 15

Which of the following statements about the Lanham Act is TRUE?

Accepted Answer

A)  It spells out what kinds of brand names can be protected. 
B)  Registration under the Lanham Act only applies to licensed brands. 
C)  The Lanham Act makes registration of a brand name mandatory. 
D)  Registering under the Lanham Act does not help protect a trademark to be used in foreign markets. 
E)  All of these statements about the Lanham Act are TRUE. 
A)  It spells out what kinds of brand names can be protected. 
B)  Registration under the Lanham Act only applies to licensed brands. 
C)  The Lanham Act makes registration of a brand name mandatory. 
D)  Registering under the Lanham Act does not help protect a trademark to be used in foreign markets. 
E)  All of these statements about the Lanham Act are TRUE.

Question 16

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Accepted Answer

A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Utility products 
E)  Heterogeneous shopping products 
A)  Convenience products 
B)  Unsought products 
C)  Homogeneous shopping products 
D)  Utility products 
E)  Heterogeneous shopping products

Question 17

Shopping products are products that are purchased immediately when the need is great.

Accepted Answer

A) True 
 B)False

Question 18

Dealer brands make up about ______ percent of the products in U.S. grocery stores.

Accepted Answer

A)  10 
B)  20 
C)  30 
D)  40 
E)  50 
A)  10 
B)  20 
C)  30 
D)  40 
E)  50

Question 19

It is illegal for a firm to use a package that cannot be recycled.

Accepted Answer

A) True 
 B)False

Question 20

Consumer products which are bought often, routinely, and without much thought are staples.

Accepted Answer

A) True 
 B)False

When business buyers purchase items such as grease, electricity, typing paper, and paper clips, they are buying:

Short-lived goods and services which are charged off as they are used--rather than depreciated over several years--are called:

Impulse products:

A company with a large product assortment might

When making business buying decisions, it is important to remember that:

The Lanham Act spells out the exact method for protecting registered trademarks, but does not force firms to register their trademarks.

Specialty products are consumer products which:

"Manufacturer brands" are:

Which of the following is a condition favorable to successful branding?

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Consumer products which consumers do not yet want or know they can buy - and probably would not buy without special promotion even if they saw them - are called:

A "product" might include:

Regarding business products, which of the following is NOT true?

Which of the following statements about the Lanham Act is TRUE?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Shopping products are products that are purchased immediately when the need is great.

Dealer brands make up about ______ percent of the products in U.S. grocery stores.

It is illegal for a firm to use a package that cannot be recycled.

Consumer products which are bought often, routinely, and without much thought are staples.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

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Exam 8: Elements of Product Planning for Goods and Services

When business buyers purchase items such as grease, electricity, typing paper, and paper clips, they are buying:

Short-lived goods and services which are charged off as they are used--rather than depreciated over several years--are called:

Impulse products:

A company with a large product assortment might

When making business buying decisions, it is important to remember that:

The Lanham Act spells out the exact method for protecting registered trademarks, but does not force firms to register their trademarks.

Specialty products are consumer products which:

"Manufacturer brands" are:

Which of the following is a condition favorable to successful branding?

Staples are consumer products which are sold in places like gourmet shops and health food stores, because convenience is not important to the customer.

Which of the following would probably be treated as a capital item by a large clothing manufacturer?

Consumer products which consumers do not yet want or know they can buy - and probably would not buy without special promotion even if they saw them - are called:

A "product" might include:

Regarding business products, which of the following is NOT true?

Which of the following statements about the Lanham Act is TRUE?

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

Shopping products are products that are purchased immediately when the need is great.

Dealer brands make up about ______ percent of the products in U.S. grocery stores.

It is illegal for a firm to use a package that cannot be recycled.

Consumer products which are bought often, routinely, and without much thought are staples.

Marketing39s Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion - Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Economics Fundamentals

Marketing Arithmetic

Filters