Question 1

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

Accepted Answer

A)  mixed construction 
B)  unstructured order 
C)  indirect order 
D)  we-viewpoint 
E)  nonlinear order 
A)  mixed construction 
B)  unstructured order 
C)  indirect order 
D)  we-viewpoint 
E)  nonlinear order

Question 2

Why is it considered best to organize persuasive messages in an indirect order?

Accepted Answer

A)  In most cases, your reader probably is already willing to do what you want to get done. 
B)  In most cases, your reader is eager to read your message. 
C)  In most cases, the indirect method will use the we-viewpoint. 
D)  In most cases, your audience will be made up of potentially uncooperative readers. 
E)  In most cases, the indirect method restricts the use of passive voice. 
A)  In most cases, your reader probably is already willing to do what you want to get done. 
B)  In most cases, your reader is eager to read your message. 
C)  In most cases, the indirect method will use the we-viewpoint. 
D)  In most cases, your audience will be made up of potentially uncooperative readers. 
E)  In most cases, the indirect method restricts the use of passive voice.

Question 3

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following best illustrates an advertisement based on emotional appeal?

Accepted Answer

A)  An advertisement primarily stressing how a product can increase a person's sex appeal 
B)  An advertisement emphasizing a product's lifetime guarantee 
C)  An advertisement primarily stressing the limited-time low selling price of a product 
D)  An advertisement comparing a product's enhanced features to those of the competitor's product 
E)  An advertisement listing three practical uses of the product 
A)  An advertisement primarily stressing how a product can increase a person's sex appeal 
B)  An advertisement emphasizing a product's lifetime guarantee 
C)  An advertisement primarily stressing the limited-time low selling price of a product 
D)  An advertisement comparing a product's enhanced features to those of the competitor's product 
E)  An advertisement listing three practical uses of the product

Question 5

Which of the following applies to all persuasive messages?

Accepted Answer

A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively. 
A)  They are all received negatively. 
B)  They are all biased. 
C)  They are all ethically dubious. 
D)  They are all permission based. 
E)  They are all received positively.

Question 6

Which of the following sentences best illustrates effective sales writing?

Accepted Answer

A)  We've introduced two new flavors for the season: Juicerz Lime and Juicerz Litchi. 
B)  Juicerz, is now available in lime and litchi flavor. 
C)  Lime and litchi are the two new Juicerz flavors to watch out for this season. 
D)  You can now enjoy the refreshing taste of Juicerz in two new flavors-lime and litchi. 
E)  Our ever-loyal customer base has grown larger after the introduction of Juicerz Lime and Juicerz Litchi. 
A)  We've introduced two new flavors for the season: Juicerz Lime and Juicerz Litchi. 
B)  Juicerz, is now available in lime and litchi flavor. 
C)  Lime and litchi are the two new Juicerz flavors to watch out for this season. 
D)  You can now enjoy the refreshing taste of Juicerz in two new flavors-lime and litchi. 
E)  Our ever-loyal customer base has grown larger after the introduction of Juicerz Lime and Juicerz Litchi.

Question 7

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true about emotional appeals?

Accepted Answer

A)  Emotional appeals are best suited for selling useful products. 
B)  Emotional appeals should be avoided when selling to male readers. 
C)  Emotional appeals typically engage our senses. 
D)  It is best to avoid using emotional appeal when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic. 
A)  Emotional appeals are best suited for selling useful products. 
B)  Emotional appeals should be avoided when selling to male readers. 
C)  Emotional appeals typically engage our senses. 
D)  It is best to avoid using emotional appeal when advertising products that do not perform any discernible practical function. 
E)  Emotional appeals are mainly based on logic.

Question 9

What is scenario painting? Compose a message for a product or service of your choice by using this technique.

Accepted Answer

Scenario painting is a description that

Question 10

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

Accepted Answer

A)  intangible 
B)  measurable 
C)  concrete 
D)  quantifiable 
E)  materialistic 
A)  intangible 
B)  measurable 
C)  concrete 
D)  quantifiable 
E)  materialistic

Question 11

The drive for action in the close of a sales message _____.

Accepted Answer

A)  should take the reader through the steps of what he or she must do 
B)  should only hint at the desired action 
C)  should never be followed by a postscript 
D)  must not use hard-sell tactics by urging immediacy 
E)  is unnecessary if the rest of the message is well written 
A)  should take the reader through the steps of what he or she must do 
B)  should only hint at the desired action 
C)  should never be followed by a postscript 
D)  must not use hard-sell tactics by urging immediacy 
E)  is unnecessary if the rest of the message is well written

Question 12

Which of the following applies not only to proposals but also to all other types of messages?

Accepted Answer

A)  There is a set pattern that must be followed. 
B)  The content must be adapted to the reader of the message. 
C)  The you-viewpoint should be avoided. 
D)  Initialisms, abbreviations, and contractions are forbidden. 
E)  Formal language is required. 
A)  There is a set pattern that must be followed. 
B)  The content must be adapted to the reader of the message. 
C)  The you-viewpoint should be avoided. 
D)  Initialisms, abbreviations, and contractions are forbidden. 
E)  Formal language is required.

Question 13

Knowledge of sales message techniques helps in writing business messages because _____.

Accepted Answer

A)  most jobs in business are sales related 
B)  sales messages restrict the use of ethically dubious persuasive tactics 
C)  most business messages directly or indirectly involve selling something 
D)  most sales messages are regarded as spam by readers 
E)  most persuasive messages used by businesses are unbiased 
A)  most jobs in business are sales related 
B)  sales messages restrict the use of ethically dubious persuasive tactics 
C)  most business messages directly or indirectly involve selling something 
D)  most sales messages are regarded as spam by readers 
E)  most persuasive messages used by businesses are unbiased

Question 14

Of the following, the most appropriate attention-gaining opening for a sales message is _____.

Accepted Answer

A)  a brief description of the company's history 
B)  a statement that introduces a need that the product will satisfy 
C)  a description of the company's products or services 
D)  a statement that brings credit to the company 
E)  any kind of surprising statement 
A)  a brief description of the company's history 
B)  a statement that introduces a need that the product will satisfy 
C)  a description of the company's products or services 
D)  a statement that brings credit to the company 
E)  any kind of surprising statement

Question 15

Requests that are likely to encounter resistance require a slow, deliberate approach.

Accepted Answer

A) True 
 B)False

Question 16

Every product has a single appeal that is used to target the product's audience.

Accepted Answer

A) True 
 B)False

Question 17

The main place for getting attention in email messages is the _____.

Accepted Answer

A)  first line of the concluding paragraph 
B)  subject line 
C)  body of the message 
D)  end of the opening paragraph 
E)  final sentence of the message 
A)  first line of the concluding paragraph 
B)  subject line 
C)  body of the message 
D)  end of the opening paragraph 
E)  final sentence of the message

Question 18

Consider the following advertisement for mobile phones aimed at senior citizens. "Are you tired of straining your eyes by peering into your tiny cell phone screen? Do you wish you had a phone that does what a phone is supposed to do, without all the phony jazz? We have the product just for you! With its 5-inch display designed to enhance visibility and large number pads, making calls will no longer be a pain. With dedicated one touch buttons that you can define, do more for much less! Contact us for more details; you will not regret this purchase!" This advertisement primarily focuses on _____.

Accepted Answer

A)  abstract claims 
B)  emotional rewards 
C)  the common-ground persuasion technique 
D)  reader benefits 
E)  character-based appeals 
A)  abstract claims 
B)  emotional rewards 
C)  the common-ground persuasion technique 
D)  reader benefits 
E)  character-based appeals

Question 19

Messages for goods and services that do not perform any discernible function will most likely _____.

Accepted Answer

A)  have an emotional appeal 
B)  have a logical appeal 
C)  have a rational appeal 
D)  avoid using pathos to attract consumers 
E)  use logos to attract consumers 
A)  have an emotional appeal 
B)  have a logical appeal 
C)  have a rational appeal 
D)  avoid using pathos to attract consumers 
E)  use logos to attract consumers

Question 20

The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.

Accepted Answer

A)  ethos 
B)  grandiose 
C)  logos 
D)  hamartia 
E)  pathos 
A)  ethos 
B)  grandiose 
C)  logos 
D)  hamartia 
E)  pathos

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

Why is it considered best to organize persuasive messages in an indirect order?

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Which of the following best illustrates an advertisement based on emotional appeal?

Which of the following applies to all persuasive messages?

Which of the following sentences best illustrates effective sales writing?

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

Which of the following is true about emotional appeals?

What is scenario painting? Compose a message for a product or service of your choice by using this technique.

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

The drive for action in the close of a sales message _____.

Which of the following applies not only to proposals but also to all other types of messages?

Knowledge of sales message techniques helps in writing business messages because _____.

Of the following, the most appropriate attention-gaining opening for a sales message is _____.

Requests that are likely to encounter resistance require a slow, deliberate approach.

Every product has a single appeal that is used to target the product's audience.

The main place for getting attention in email messages is the _____.

Messages for goods and services that do not perform any discernible function will most likely _____.

The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.

Communicating in the Workplace

Understanding the Writing Process and the Main Forms of Business Messages

Using Visuals in Written and Oral Communication

Using an Appropriate Style

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Writing Short Reports

Communicating Orally

Communicating in the Job Search

Filters

Exam 7: Writing Persuasive Messages Proposals

It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.

Why is it considered best to organize persuasive messages in an indirect order?

A product sold to the ultimate user through emotional appeal can be sold to retailers through rational appeal.

Which of the following best illustrates an advertisement based on emotional appeal?

Which of the following applies to all persuasive messages?

Which of the following sentences best illustrates effective sales writing?

As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

Which of the following is true about emotional appeals?

What is scenario painting? Compose a message for a product or service of your choice by using this technique.

Rewards that fulfill a reader's desire to gain prestige or have more freedom are called _____ rewards.

The drive for action in the close of a sales message _____.

Which of the following applies not only to proposals but also to all other types of messages?

Knowledge of sales message techniques helps in writing business messages because _____.

Of the following, the most appropriate attention-gaining opening for a sales message is _____.

Requests that are likely to encounter resistance require a slow, deliberate approach.

Every product has a single appeal that is used to target the product's audience.

The main place for getting attention in email messages is the _____.

Messages for goods and services that do not perform any discernible function will most likely _____.

The persuasive appeals identified by Aristotle that are based on emotions are referred to as _____.

Communicating in the Workplace

Understanding the Writing Process and the Main Forms of Business Messages

Using Visuals in Written and Oral Communication

Using an Appropriate Style

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Writing Short Reports

Communicating Orally

Communicating in the Job Search

Filters