Question 1

Which of the following is true about the use of postscripts in sales messages?

Accepted Answer

A)  It is illegal to add postscripts in sales messages. 
B)  The use of postscripts in sales messages de-emphasizes its major appeal. 
C)  A sales message can use a postscript as a part of its design. 
D)  They are no longer effective. 
E)  Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message. 
A)  It is illegal to add postscripts in sales messages. 
B)  The use of postscripts in sales messages de-emphasizes its major appeal. 
C)  A sales message can use a postscript as a part of its design. 
D)  They are no longer effective. 
E)  Postscripts should be avoided in sales messages as they divert attention from other enclosures in the message.

Question 2

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

Accepted Answer

A) True 
 B)False

Question 3

A question form of opening should be avoided in persuasive requests.

Accepted Answer

A) True 
 B)False

Question 4

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functionality of high-end cell phones in the current market." This statement primarily focuses on _____.

Accepted Answer

A)  scenario painting 
B)  the common-ground persuasion technique 
C)  character-based appeals 
D)  reader benefits 
E)  product features 
A)  scenario painting 
B)  the common-ground persuasion technique 
C)  character-based appeals 
D)  reader benefits 
E)  product features

Question 5

Which of the following best illustrates a proposal?

Accepted Answer

A)  A company's written defense for the use of hazardous material 
B)  An email to the employees in a company detailing the changes in company policy 
C)  A routine letter to a supplier acknowledging the receipt of raw materials 
D)  A report containing an employee's quarterly performance review 
E)  A supplier's presentation to encourage a company to do business with him 
A)  A company's written defense for the use of hazardous material 
B)  An email to the employees in a company detailing the changes in company policy 
C)  A routine letter to a supplier acknowledging the receipt of raw materials 
D)  A report containing an employee's quarterly performance review 
E)  A supplier's presentation to encourage a company to do business with him

Question 6

Measurable rewards, such as saving time or money or acquiring a desired object, are also called _____ rewards.

Accepted Answer

A)  spiritual 
B)  emotional 
C)  tangible 
D)  abstract 
E)  unquantifiable 
A)  spiritual 
B)  emotional 
C)  tangible 
D)  abstract 
E)  unquantifiable

Question 7

One of the goals of the opening of a persuasive request is to gain attention.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following qualifies as a proposal?

Accepted Answer

A)  A company's written defense of an environmental problem 
B)  A company's written list of tasks for an upcoming project 
C)  An analysis of the potential market for a product 
D)  A professor's request for funding for a research project 
E)  An urban planner's report on the current conditions of the city's sewage system 
A)  A company's written defense of an environmental problem 
B)  A company's written list of tasks for an upcoming project 
C)  An analysis of the potential market for a product 
D)  A professor's request for funding for a research project 
E)  An urban planner's report on the current conditions of the city's sewage system

Question 9

Which of the following is an example of an external proposal?

Accepted Answer

A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  An email from the head of one company to another proposing to share resources on similar projects 
C)  An email from an employee to his manager stressing the need for additional team members for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training 
A)  An employee's email persuading his superiors to choose his team over an external agency for a particular project 
B)  An email from the head of one company to another proposing to share resources on similar projects 
C)  An email from an employee to his manager stressing the need for additional team members for a project 
D)  An email from the HR manager of technology firm to their finance department containing the pay structure of new employees 
E)  A memo from an employee to her manager requesting for Six Sigma training

Question 10

Which of the following is true about proposals?

Accepted Answer

A)  They should describe the product or service and let the readers decide how it will benefit them. 
B)  Proposals can be in oral form. 
C)  A solicited proposal is one that you submit without an official invitation to do so. 
D)  They have the same basic goal as reports: to inform or solve problems. 
E)  They are not similar to sales messages. 
A)  They should describe the product or service and let the readers decide how it will benefit them. 
B)  Proposals can be in oral form. 
C)  A solicited proposal is one that you submit without an official invitation to do so. 
D)  They have the same basic goal as reports: to inform or solve problems. 
E)  They are not similar to sales messages.

Question 11

Which of the following is an important step in planning a direct mail or an email sales message?

Accepted Answer

A)  Formatting the message for readability 
B)  Developing the main appeal 
C)  Gaining attention 
D)  Determining the makeup of the mailing 
E)  Holding attention in the opening 
A)  Formatting the message for readability 
B)  Developing the main appeal 
C)  Gaining attention 
D)  Determining the makeup of the mailing 
E)  Holding attention in the opening

Question 12

Which of the following statements is true of solicited and unsolicited proposals?

Accepted Answer

A)  Solicited proposals should be objective, not persuasive. 
B)  Unsolicited proposals should be objective, not persuasive. 
C)  Unsolicited proposals use the direct method of organizing content. 
D)  Solicited proposals use the indirect method of organizing content. 
E)  Unsolicited proposals are written and submitted without any invitation. 
A)  Solicited proposals should be objective, not persuasive. 
B)  Unsolicited proposals should be objective, not persuasive. 
C)  Unsolicited proposals use the direct method of organizing content. 
D)  Solicited proposals use the indirect method of organizing content. 
E)  Unsolicited proposals are written and submitted without any invitation.

Question 13

The primary means by which organizations solicit proposals is the RFP. RFP stands for _____.

Accepted Answer

A)  requested financial proposition 
B)  regulations for proposals 
C)  request for proposals 
D)  request for price 
E)  rules for proposals 
A)  requested financial proposition 
B)  regulations for proposals 
C)  request for proposals 
D)  request for price 
E)  rules for proposals

Question 14

For proposals, there is always a need for the description of what the writer proposes to do. This description is _____.

Accepted Answer

A)  most effective when put at the end of the proposal 
B)  irrelevant in situations where an RFP has been issued 
C)  the primary content of any proposal 
D)  most effective when it avoids the you-viewpoint 
E)  irrelevant in sales proposals 
A)  most effective when put at the end of the proposal 
B)  irrelevant in situations where an RFP has been issued 
C)  the primary content of any proposal 
D)  most effective when it avoids the you-viewpoint 
E)  irrelevant in sales proposals

Question 15

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

Accepted Answer

A) True 
 B)False

Question 16

One of the most widely disseminated forms of business communication is the sales message.

Accepted Answer

A) True 
 B)False

Question 17

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to _____.

Accepted Answer

A)  make the proposal the required length 
B)  establish an organization's ability to perform 
C)  present a clear cost analysis for the proposal 
D)  detail the benefits of a proposal for a given scenario 
E)  create a clear description of the proposal's intention 
A)  make the proposal the required length 
B)  establish an organization's ability to perform 
C)  present a clear cost analysis for the proposal 
D)  detail the benefits of a proposal for a given scenario 
E)  create a clear description of the proposal's intention

Question 18

By definition, a proposal is in written form.

Accepted Answer

A) True 
 B)False

Question 19

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Accepted Answer

The main types of appeals are the follow

Which of the following is true about the use of postscripts in sales messages?

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

A question form of opening should be avoided in persuasive requests.

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functionality of high-end cell phones in the current market." This statement primarily focuses on _____.

Which of the following best illustrates a proposal?

Measurable rewards, such as saving time or money or acquiring a desired object, are also called _____ rewards.

One of the goals of the opening of a persuasive request is to gain attention.

Which of the following qualifies as a proposal?

Which of the following is an example of an external proposal?

Which of the following is true about proposals?

Which of the following is an important step in planning a direct mail or an email sales message?

Which of the following statements is true of solicited and unsolicited proposals?

The primary means by which organizations solicit proposals is the RFP. RFP stands for _____.

For proposals, there is always a need for the description of what the writer proposes to do. This description is _____.

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

One of the most widely disseminated forms of business communication is the sales message.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to _____.

By definition, a proposal is in written form.

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Communicating in the Workplace

Understanding the Writing Process and the Main Forms of Business Messages

Using Visuals in Written and Oral Communication

Using an Appropriate Style

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Writing Short Reports

Communicating Orally

Communicating in the Job Search

Filters

Exam 7: Writing Persuasive Messages Proposals

Which of the following is true about the use of postscripts in sales messages?

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

A question form of opening should be avoided in persuasive requests.

Consider the following statement: "Our latest cell phone model comes preloaded with the latest version of the operating software in addition to all the functionality of high-end cell phones in the current market." This statement primarily focuses on _____.

Which of the following best illustrates a proposal?

Measurable rewards, such as saving time or money or acquiring a desired object, are also called _____ rewards.

One of the goals of the opening of a persuasive request is to gain attention.

Which of the following qualifies as a proposal?

Which of the following is an example of an external proposal?

Which of the following is true about proposals?

Which of the following is an important step in planning a direct mail or an email sales message?

Which of the following statements is true of solicited and unsolicited proposals?

The primary means by which organizations solicit proposals is the RFP. RFP stands for _____.

For proposals, there is always a need for the description of what the writer proposes to do. This description is _____.

The heart of a proposal is the discussion of the problem that the proposed product or service is intended to solve.

One of the most widely disseminated forms of business communication is the sales message.

Presenting information on matters such as the qualifications of personnel, success in similar cases, the adequacy of equipment and facilities, operating procedures, and environmental consciousness is necessary to _____.

By definition, a proposal is in written form.

Explain the main types of appeals of sales messages. Give an example for each type of appeal.

Communicating in the Workplace

Understanding the Writing Process and the Main Forms of Business Messages

Using Visuals in Written and Oral Communication

Using an Appropriate Style

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Researching Writing Reports

Writing Short Reports

Communicating Orally

Communicating in the Job Search

Filters