Question 1

Saks Fifth Avenue has ________ stores in the Middle East.

Accepted Answer

A) licensed 
B) organic 
C) franchise 
D) joint venture 
E) own-label focus 
A) licensed 
B) organic 
C) franchise 
D) joint venture 
E) own-label focus

Question 2

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Accepted Answer

A) True 
 B)False

Question 3

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Accepted Answer

Organic growth occurs when a company use

Question 4

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

Accepted Answer

A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above 
A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above

Question 5

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Accepted Answer

A) True 
 B)False

Question 6

Physical distribution and logistics are concerned with all but one of the following:

Accepted Answer

A) order processing. 
B) warehousing. 
C) inventory management. 
D) transportation. 
E) designing in-store displays. 
A) order processing. 
B) warehousing. 
C) inventory management. 
D) transportation. 
E) designing in-store displays.

Question 7

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

Accepted Answer

A) True 
 B)False

Question 8

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Accepted Answer

A) business-to-consumers. 
B) electronic commerce. 
C) business-to-business. 
D) door-to-door. 
E) manufacturer-to-wholesalers. 
A) business-to-consumers. 
B) electronic commerce. 
C) business-to-business. 
D) door-to-door. 
E) manufacturer-to-wholesalers.

Question 9

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

Accepted Answer

A) True 
 B)False

Saks Fifth Avenue has ________ stores in the Middle East.

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Physical distribution and logistics are concerned with all but one of the following:

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Saks Fifth Avenue has ________ stores in the Middle East.

Laura Ashley,The Body Shop,Victoria's Secret,Starbucks,the Disney Store and Gap are examples of global retail operators that can be classified as specialty retailers since they offer less variety than department stores.

Distribution channels around the world are highly differentiated.However these differences cannot be explained just by culture and income level of the existing market.What is the different between organic growth and franchising?

Which of the following categories best describes the approach of Britain's Marks & Spencer to global retailing?

A distributor with good contacts is obviously the best one to select in terms of generating quick sales and revenues.

Physical distribution and logistics are concerned with all but one of the following:

After successfully penetrating China's first-tier cities,Mary Kay expanded into second- and third-tier locations.

Peer-to-peer (p-to-p)marketing uses distribution channels through:

Retailers may have a difficult time crossing borders if they fail to appreciate similarities in retailing environments,and consumer behavior and preferences.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters