Question 1

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

Accepted Answer

A) Specialty retailers. 
B) Supermarkets. 
C) Convenience stores. 
D) Discount retailers. 
E) Hyper markets. 
A) Specialty retailers. 
B) Supermarkets. 
C) Convenience stores. 
D) Discount retailers. 
E) Hyper markets.

Question 2

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Accepted Answer

A) in Europe,horse meat is available from a variety of suppliers. 
B) it is legal to produce horse meat in the United States. 
C) horses are shipped from the United States to Mexico and Canada for slaughter. 
D) Italy imports 50 million pounds of horse meat annually from Ireland. 
E) horse meat is lean and high in iron and other nutrients. 
A) in Europe,horse meat is available from a variety of suppliers. 
B) it is legal to produce horse meat in the United States. 
C) horses are shipped from the United States to Mexico and Canada for slaughter. 
D) Italy imports 50 million pounds of horse meat annually from Ireland. 
E) horse meat is lean and high in iron and other nutrients.

Question 3

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Accepted Answer

A) place utility. 
B) price utility. 
C) information utility. 
D) form utility. 
E) time utility. 
A) place utility. 
B) price utility. 
C) information utility. 
D) form utility. 
E) time utility.

Question 4

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Accepted Answer

A) Hewlett-Packard 
B) Compaq 
C) Dell 
D) Acer 
E) Sony 
A) Hewlett-Packard 
B) Compaq 
C) Dell 
D) Acer 
E) Sony

Question 5

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

Accepted Answer

A) department stores 
B) specialty retailers 
C) supermarkets 
D) convenience stores 
E) discount stores 
A) department stores 
B) specialty retailers 
C) supermarkets 
D) convenience stores 
E) discount stores

Question 6

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

Accepted Answer

A) True 
 B)False

Question 7

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed its sights on.Using Walmart in India as example discuss all impacting factors.

Accepted Answer

Global retailers who would like to go to

Question 8

To motivate shopkeepers to stock more of P & G's products,the company launched a:

Accepted Answer

A) door-to-door program. 
B) retail store program. 
C) golden store program. 
D) hypermarket program. 
E) sole distributor program. 
A) door-to-door program. 
B) retail store program. 
C) golden store program. 
D) hypermarket program. 
E) sole distributor program.

Question 9

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

Accepted Answer

A) True 
 B)False

Question 10

The less frequently a product is ordered,the lower the inventory carrying costs.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following does not qualify as a "category killer?"

Accepted Answer

A) Victoria's Secret 
B) IKEA 
C) Home Depot 
D) Circuit City 
E) Toys "R" Us 
A) Victoria's Secret 
B) IKEA 
C) Home Depot 
D) Circuit City 
E) Toys "R" Us

Question 12

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

Accepted Answer

A) True 
 B)False

Question 13

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Accepted Answer

A) Deliver the bread frozen. 
B) Package the bread in plastic bags. 
C) MBC should convert a paperless office to cut red tape. 
D) Deliver the bread sliced rather than in whole loaf form. 
E) Use paper packaging for bread. 
A) Deliver the bread frozen. 
B) Package the bread in plastic bags. 
C) MBC should convert a paperless office to cut red tape. 
D) Deliver the bread sliced rather than in whole loaf form. 
E) Use paper packaging for bread.

Question 14

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

Accepted Answer

A) Consumer channels tend to be longer (consist of more intermediaries)than industrial channels. 
B) Industrial channels tend to be longer (consist of more intermediaries)than consumer channels. 
C) Both consumer and industrial channels tend to be long (consist of several intermediaries). 
D) Both consumer and industrial channels tend to be short (consist of few intermediaries). 
E) Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels. 
A) Consumer channels tend to be longer (consist of more intermediaries)than industrial channels. 
B) Industrial channels tend to be longer (consist of more intermediaries)than consumer channels. 
C) Both consumer and industrial channels tend to be long (consist of several intermediaries). 
D) Both consumer and industrial channels tend to be short (consist of few intermediaries). 
E) Consumer channels tend to be shorter (consist of few intermediaries)than the industrial channels.

Question 15

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Accepted Answer

A) True 
 B)False

Question 16

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Accepted Answer

Channel innovation can be an essential e

Question 17

Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

Accepted Answer

A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above 
A) few product categories,own-label focus 
B) few product categories,manufacturer brand focus 
C) many product categories,own-label focus 
D) many product categories,manufacturer brand focus 
E) none of the above

Question 19

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

Accepted Answer

A) door-to-door selling 
B) buy-in-bulk selling 
C) mom-and-pop stores 
D) franchised stores 
E) manufacturer-owned stores 
A) door-to-door selling 
B) buy-in-bulk selling 
C) mom-and-pop stores 
D) franchised stores 
E) manufacturer-owned stores

Question 20

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Accepted Answer

A) organic growth 
B) chain acquisition 
C) franchise 
D) joint venture 
E) own-label focus 
A) organic growth 
B) chain acquisition 
C) franchise 
D) joint venture 
E) own-label focus

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed its sights on.Using Walmart in India as example discuss all impacting factors.

To motivate shopkeepers to stock more of P & G's products,the company launched a:

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

The less frequently a product is ordered,the lower the inventory carrying costs.

Which of the following does not qualify as a "category killer?"

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Departmentalized,single-story retail establishments that offer food and nonfood items,mostly on a self-service basis are called:

The scandal about finding horse DNA in frozen beef burgers sold in supermarkets in Ireland became a big issue.However,the fact remains that 60,000 tons of horse meat were sold in Europe in 2012.Other facts about horse meat include all of the following except:

Marketing channels exist to create utility for customers.The major categories of channel utility include all of the following except:

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

By definition,________ feature a narrow but deep merchandise mix and high levels of service.

Swedish furniture retailer IKEA pulled meatballs from its cafeterias and grocery sections in several countries after food inspectors found some samples that contained horse meat.

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed its sights on.Using Walmart in India as example discuss all impacting factors.

To motivate shopkeepers to stock more of P & G's products,the company launched a:

When British entrepreneur Richard Branson opened the first Virgin Megastore in Japan,he did so by establishing a joint venture with the Marui retailing chain.This represents an appropriate market-entry approach for a global retailer.

The less frequently a product is ordered,the lower the inventory carrying costs.

Which of the following does not qualify as a "category killer?"

Legislatures in India are suspicious about Walmart's motives in going to India,since they fear,the foreigners will raise prices after they have driven small operators out of business.

What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

Which of the following most accurately describes the relative length of consumer and industrial distribution channels?

"Channel strategy" involves an analysis of each shipping mode to determine which mode,or combination of modes,will be both effective and efficient in a given situation.

Dell's rise to a leading position in the global PC industry was based on Michael Dell's decision to bypass conventional channels by selling direct and by customizing computers.Discuss the importance of channel innovation,giving examples of piggyback marketing in emerging markets.

Distribution channels for automobiles in Japan and the United States are similar in that most car buyers in both countries visit dealerships before making a purchase.

Which of the following correctly characterizes the retailing strategy shared by Toys "R" Us and Virgin Megastores?

The retail environment in developing countries presents challenges for marketing nonperishable items.In Mexico,Proctor & Gamble,Unilever,Colgate-Palmolive,and other global consumer product companies use ________ for their products.

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters