Question 1

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

Accepted Answer

A) consumer electronics 
B) pharmaceuticals 
C) automobiles 
D) soft drinks 
E) groceries 
A) consumer electronics 
B) pharmaceuticals 
C) automobiles 
D) soft drinks 
E) groceries

Question 2

When a company uses intermodal or multimodal transportation,it is:

Accepted Answer

A) using multiple channels. 
B) using land and water shipping. 
C) shipping via more than one railroad line. 
D) using the services of both UPS and FedEx. 
E) using different size containers for shipment. 
A) using multiple channels. 
B) using land and water shipping. 
C) shipping via more than one railroad line. 
D) using the services of both UPS and FedEx. 
E) using different size containers for shipment.

Question 3

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

Accepted Answer

A) place utility. 
B) time utility. 
C) form utility. 
D) information utility. 
E) all of the above 
A) place utility. 
B) time utility. 
C) form utility. 
D) information utility. 
E) all of the above

Question 4

An important new tool for inventory management is:

Accepted Answer

A) ODW. 
B) RFID. 
C) LEGO. 
D) VUCA. 
E) EPOS. 
A) ODW. 
B) RFID. 
C) LEGO. 
D) VUCA. 
E) EPOS.

Question 5

Inventory management is:

Accepted Answer

A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control. 
A) determining what type of warehouse to manage. 
B) establishing an inventory channel. 
C) managing physical distribution of products. 
D) purchasing products. 
E) ensuring cost control.

Question 6

Nestlé in Brazil is using door-to-door selling to reach low-income neighborhoods;Dell computers provide home delivery for its products;Avon is using sales representatives and other companies are using different methods to reach consumers.Describe different channels that can be used for reaching the customers.

Accepted Answer

Marketing channels exist in order to cre

Question 7

Three of the world's five largest malls are in Asia.

Accepted Answer

A) True 
 B)False

Question 8

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

Accepted Answer

A) True 
 B)False

Question 9

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Accepted Answer

There are four market entry expansion st

Question 10

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

Accepted Answer

A) True 
 B)False

Question 11

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

Accepted Answer

A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization. 
A) intermodal transportation. 
B) inventory control. 
C) hypermarketing. 
D) "cherry picking" a product. 
E) containerization.

Question 12

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York,where the containers are transferred to railroad cars and transported to the West coast.At the port of San Francisco,the containers are loaded onto another freighter bound for Japan.The term that best describes this situation is:

Accepted Answer

A) intermodal transportation. 
B) inventory management. 
C) greenfield investment. 
D) hypermarketing. 
E) containerization. 
A) intermodal transportation. 
B) inventory management. 
C) greenfield investment. 
D) hypermarketing. 
E) containerization.

Question 13

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

Accepted Answer

A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter. 
A) culturally close and easy to enter. 
B) culturally distant and easy to enter. 
C) culturally close and difficult to enter. 
D) culturally distant and difficult to enter. 
E) culturally difficult and easy to enter.

Question 14

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

Accepted Answer

A) True 
 B)False

Question 15

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

Accepted Answer

A) Exxon. 
B) McDonald's. 
C) Caterpillar. 
D) IKEA. 
E) Sears. 
A) Exxon. 
B) McDonald's. 
C) Caterpillar. 
D) IKEA. 
E) Sears.

Question 16

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

Accepted Answer

A) True 
 B)False

Question 17

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

Accepted Answer

A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. 
B) goods were put within reach of the customers. 
C) goods were kept behind counters and were available by asking store clerks. 
D) customers always came first. 
E) early bird specials were offered. 
A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. 
B) goods were put within reach of the customers. 
C) goods were kept behind counters and were available by asking store clerks. 
D) customers always came first. 
E) early bird specials were offered.

Question 18

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Accepted Answer

A) True 
 B)False

Question 19

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Accepted Answer

A) True 
 B)False

Question 20

Trucks capability is second only to water in terms of the variety of products that can be transported.

Accepted Answer

A) True 
 B)False

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

When a company uses intermodal or multimodal transportation,it is:

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

An important new tool for inventory management is:

Inventory management is:

Three of the world's five largest malls are in Asia.

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Trucks capability is second only to water in terms of the variety of products that can be transported.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

Sales representatives in which Japanese industry cultivate close,long-term relations with customers by selling door-to-door?

When a company uses intermodal or multimodal transportation,it is:

Coca-Cola Company's global marketing leadership position is based in part on its ability to put Coke "within an arm's reach of desire";in other words,it is the ability to create:

An important new tool for inventory management is:

Inventory management is:

Three of the world's five largest malls are in Asia.

The close long-term relationships between auto salespersons and the Japanese people can be considered as a consumer version of the keiretsu system.

What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.

Walmart pulled out of Germany and South Korea and Best Buy closed several stores in China.This is an example that illustrates that it is not possible to export a retail business model that has proven successful in the domestic market.

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel.This is an example of:

When Walmart stores first expanded into Mexico,management established a joint venture with the country's largest retailer.Judging by the approach Walmart used,management must have viewed Mexico as:

The term "logistics" management describes the integration of activities necessary to ensure the efficient flow of raw materials,in-process inventory,and finished goods from producers to customers.

If a commodity raw material comes from Africa,gets refined in Asia,then shipped to South America for finishing,and finally transported to the Middle East and then sold around the world-this represents a similar process used for products marketed by:

By definition,a retailer that caters to the general public would be "downstream" in an industry's supply chain.

Breaking all the conventional norms,Selfridge opened his department store just off Oxford Street.The changes incorporated include all of the following except one:

The reason why Saks Fifth Avenue has licensed stores in the Middle East is to limit their risk when targeting unfamiliar,difficult-to-enter markets.

Kodak adopted a direct involvement approach in Japan by utilizing independent agents,distributors and retailers.

Trucks capability is second only to water in terms of the variety of products that can be transported.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters