Question 1

"Containerization" refers to a company's:

Accepted Answer

A) designing attractive product packaging that will help a product "sell itself." 
B) use of computer technology to keep a lid on ("contain")distribution costs. 
C) use of refrigerated warehouses for perishable products. 
D) use of standard-sized shipping boxes that can be transported in various ways. 
E) method of shipment by using oval size steel containers to fit different commodities. 
A) designing attractive product packaging that will help a product "sell itself." 
B) use of computer technology to keep a lid on ("contain")distribution costs. 
C) use of refrigerated warehouses for perishable products. 
D) use of standard-sized shipping boxes that can be transported in various ways. 
E) method of shipment by using oval size steel containers to fit different commodities.

Question 2

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

Accepted Answer

A) True 
 B)False

Question 3

What are global retail categories? Describe these categories giving examples.

Accepted Answer

The categories for global retailing can

Question 4

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

Accepted Answer

The "specialty retailers" offer less var

Question 5

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Accepted Answer

A) True 
 B)False

Question 6

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Accepted Answer

Care should be taken in selecting distri

Question 7

Order processing,warehousing,and inventory management are all functions pertaining to:

Accepted Answer

A) a polycentric orientation. 
B) physical distribution and logistics. 
C) sales promotion. 
D) personal selling. 
E) chain acquisition. 
A) a polycentric orientation. 
B) physical distribution and logistics. 
C) sales promotion. 
D) personal selling. 
E) chain acquisition.

Question 8

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

Accepted Answer

A) Sears 
B) Metro 
C) Kmart 
D) Carrefour 
E) Walmart 
A) Sears 
B) Metro 
C) Kmart 
D) Carrefour 
E) Walmart

Question 10

In the axis which differentiates between retailers,IKEA falls in:

Accepted Answer

A) quadrant A. 
B) quadrant B. 
C) quadrant C. 
D) quadrant D. 
E) quadrant E. 
A) quadrant A. 
B) quadrant B. 
C) quadrant C. 
D) quadrant D. 
E) quadrant E.

Question 11

In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

Accepted Answer

A) "buy-in-bulk" store program. 
B) "high-frequency" store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program. 
A) "buy-in-bulk" store program. 
B) "high-frequency" store program. 
C) "mom-and-pop" store program. 
D) "shop operators" program. 
E) "golden store" program.

Question 12

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

Accepted Answer

The main reason for this scandal was the

Question 13

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Accepted Answer

A) True 
 B)False

Question 14

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Accepted Answer

A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines. 
A) Select distributors;don't let them select you. 
B) Look for distributors capable of developing markets. 
C) Give local distributors control over marketing strategy. 
D) Treat local distributors as long-term partners. 
E) All of the above are appropriate guidelines.

Question 16

Which of the following statements is not correct?

Accepted Answer

A) Walmart pulled out of Germany and South Korea. 
B) Best Buy closed several stores in China. 
C) Home Depot pulled out of China. 
D) Mattel closed its flagship Barbie store in Shanghai. 
E) Tesco shout down Fresh & Easy stores in the United States. 
A) Walmart pulled out of Germany and South Korea. 
B) Best Buy closed several stores in China. 
C) Home Depot pulled out of China. 
D) Mattel closed its flagship Barbie store in Shanghai. 
E) Tesco shout down Fresh & Easy stores in the United States.

Question 17

When companies adopt "indirect involvement" channel they have all of the following activities except:

Accepted Answer

A) utilize independent agents. 
B) use distributors. 
C) utilize retailers. 
D) establish their own sales force. 
E) utilize those who have network of stores. 
A) utilize independent agents. 
B) use distributors. 
C) utilize retailers. 
D) establish their own sales force. 
E) utilize those who have network of stores.

Question 18

Which country has the biggest market for Tupperware?

Accepted Answer

A) Romania 
B) Indonesia 
C) China 
D) Russia 
E) India 
A) Romania 
B) Indonesia 
C) China 
D) Russia 
E) India

Question 19

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Accepted Answer

A) True 
 B)False

Question 20

Tesco came up short in its effort to penetrate the U.S.market.

Accepted Answer

A) True 
 B)False

"Containerization" refers to a company's:

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

What are global retail categories? Describe these categories giving examples.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Order processing,warehousing,and inventory management are all functions pertaining to:

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

In the axis which differentiates between retailers,IKEA falls in:

In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Which of the following statements is not correct?

When companies adopt "indirect involvement" channel they have all of the following activities except:

Which country has the biggest market for Tupperware?

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Tesco came up short in its effort to penetrate the U.S.market.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 12: Global Marketing Channels and Physical Distribution

"Containerization" refers to a company's:

When utilizing the services of a local independent distributor,management is well advised to treat the distributor as a temporary market-entry vehicle.

What are global retail categories? Describe these categories giving examples.

How do specialty retailers differ from "hypermarkets," "supercenters," and "convenience stores"? Why are some businesses called "category killers"?

In Japan,the biggest barrier facing U.S.auto manufacturers is that half the cars that are sold each year are sold door-to-door.

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary.Generally,a local distributor is required.What are some of the guidelines that should be considered in selecting a distributor in order to avoid any problems?

Order processing,warehousing,and inventory management are all functions pertaining to:

Due to political upheaval in the Middle East,in spring 2011,Procter & Gamble was forced to briefly close plants in Egypt that supply products for South Africa.

Which of the following is the largest retailer in the world in terms of annual sales according to the top five global retailers,2012?

In the axis which differentiates between retailers,IKEA falls in:

In exchange for a pledge to carry at least 40 different Procter & Gamble products,participating stores receive regular visits from P & G representatives who tidy and arrange display areas.This motivational program is referred to as:

In 2012,a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets in Ireland.What are the factors and impact of this scandal on consumer's food selection pattern and health consequences?

As Walmart extends its reach around the globe,observers are using words such as "assault" and "invasion" to describe what it's like for a nation that the company has fixed in its sights.

Water transportation is rated "low" in reliability since approximately 200 freighters sink due to bad weather or other factors.

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

Which of the following statements is not correct?

When companies adopt "indirect involvement" channel they have all of the following activities except:

Which country has the biggest market for Tupperware?

A company or activity that is somewhat removed from the final customer is said to be upstream in the value chain.

Tesco came up short in its effort to penetrate the U.S.market.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing,investment,and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters