Exam 7: Mobile Computing and Commerce

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The iOS,Android and Palm operating systems are all based on modifications of the __________ OS.

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Linux

Mobile computing has changed dramatically since 2008 as portable devices that connect wirelessly to the Internet became lighter,smaller,thinner,and much more powerful.

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In a typical wireless LAN configuration,a transmitter with an antenna,called a __________ connects to a wired LAN from a fixed location or to satellite dishes that provide an Internet connection.

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wireless access point (WAP)

Duplicating or __________ the Electronic Serial Number (ESM)of a cell phone and using it in second phone allows the perpetrator to have calls and other transactions fraudulently billed to the original phone.

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What is a disadvantage of traditional POS technology?

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GPS software computes the latitude and longitude of the receiver.This process is called __________.

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Blackberry OS,made by Research in Motion,is currently the dominant smartphone OS in the U.S.and number two globally.

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Many of the new m-wallet products are safe and secure because confidential information in a user's wallet is stored on the mobile device.

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Duplicating the Electronic Serial Number (ESM)of one phone and using it in second phone -the clone is referred to as phishing.This allows the perpetrator to have calls and other transactions billed to the original phone.

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__________ handhelds are a special technology that involves computer-generated images superimposed on pictures of real things and can be used by advertisers in several ways.

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Long lines frustrate customers.Some studies show that at least one in 100 customers will abandon a long line,leaving the store without completing a purchase.

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Electronic prescription systems (EPSs)offer huge potential benefits,but several obstacles are slowing the adoption of these systems.Which of the following is not one of those obstacles?

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Poor program management,poor contract estimate and hardware and software delays contributed to the mobile app failure of __________.

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The underlying technologies needed for location-based commerce and services are __________ and __________.

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Belgian Godiva Chocolatier is recognized worldwide as the leader in fine chocolates.The Godiva Mobile app integrates Godiva's best selling products with the address book on a BlackBerry smartphone.Why is this integration a good strategic move for Godiva?

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Select an industry (e.g. ,sports,travel,entertainment,retail,and manufacturing)and identify two ways in which mobile computing or commerce could improve financial or operational performance of a company in that industry.

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Mobile commerce in __________ is growing exponentially and now represents the largest amount of m-commerce sales in the world.

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__________ extends the reach of CRM-both inside and outside the company-and to both employees and business partners on a 24/7 basis,to any place where recipients are located.

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Writing apps for handheld devices,such as smartphones,is __________.

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Which of the following is not a characteristic of Wi-Fi?

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