Exam 1: Information Systems in the 2010s

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Sabermetrics is the mathematical analysis of baseball player batting and pitching performances.

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Critical business processes are those that improve employee performance and __________.

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C

Identify three interactivities that have potential business value and that can occur by snapping a 2D tag.

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Answers will vary.Some examples are the following:
-Open a microsite on the mobile browser.
-Push (deliver)text or a message,such as an ad or address,to the handheld.
-Start streaming a video or audio file.
-Download an image,document,or other type file.
-Initiate an e-mail,instant message,phone call,fax,or other communication.

Ethical issues can be challenging because:

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IT no longer creates challenging ethical issues because practices such as employee e-mail monitoring and unrestricted use of customer data are accepted as necessary or legal.

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__________ analysis involves the evaluation of strengths and weaknesses,which are internal factors;and opportunities and threats,which are external factors.

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A company believes that superb customer service and on-time delivery are valuable and critical to their success.Their beliefs and values form the __________ that influences the company's IT investments.

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Innovation leads to profitable growth if that innovation:

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Innovation and adaptability are __________ because they are examples of things that must go right for a company to achieve its mission.

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A negative ethical impact of mobile marketing efforts is that they can be __________.

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In March 2010,Facebook pulled in more traffic in North America than __________.

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Measuring performance requires each of the following except:

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The value of an information system is determined by the relationships among ISs,people,and business processes-which are influenced strongly by:

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The 1-800-CONTACTS case study showed the importance of __________ on performance.

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KD Company is looking to expand its business operations into a developing country.As part of SWOT analysis,KD needs to investigate that country's:

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An IS can be as small as a smartphone with a software app that can snap tags to load a Web site.Or it may include several thousand computers of various types,scanners,printers,and other devices connected to databases via wired and wireless telecommunication networks.

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__________ involves the evaluation of strengths and weaknesses,which are internal factors;and opportunities and threats,which are external factors.

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According to McKay and Marshall,a comprehensive business model is composed includes each of the following elements except:

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Facebook created an entirely new market and changed the game for industries who were not its usual competitors--namely,music,media,and consumer electronics companies.

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Price wars or other fierce reactions by competitors are examples of:

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