Exam 8: Web 2.0 and Social Media

Which is not a social media survey metric?

Motivated consumers,using the tools of social media,have the power to spread viral messages that can severely damage a company's brand image,but that cannot cause significant financial consequences.

YouTube has become a popular way for companies,such as BlendTec,to promote themselves using __________,and often less expensive than traditional advertising efforts.

Because of Web 2.0,people have lower expectations for a company's character,ethical behavior,responsiveness,and ability to meet their individual needs.

__________ refers to a search strategy that focuses on finding information in a particular content area,such as travel,finance,legal,and medical.

If a company knows how much each new customer is worth,then they can estimate the total revenue produced by their presence on the social network.This is an example of a quantitative or __________ metric.

Most large and medium sized companies utilize an Intranet based on __________ technology for internal collaboration and communication,which gives them control of the content.

Traditionally,businesses developed media objectives around various models called __________,which are based on advertising or broadcast approaches to communication.

Social network analysis (SNA)is the mapping and measuring of relationships and flows between people,groups,organizations,computers,or other information or knowledge processing entities.

The term __________ refers to an application or webpage that pulls information from multiple sources,creating a new functionality.

Over 80 percent of companies used LinkedIn as their primary __________.

How effective was United Airlines (UAL)initial response to the viral threats from David Carroll's Internet campaign against their poor customer service?

If a company wanted to learn how customers feel about their products,the most appropriate metric would be to track the __________.

__________ are standalone programs that can be embedded into web pages,blogs,profiles on social networking sites and even computer desktops.Common examples are clocks,visitor counters,and chat boxes.

Organizations previously communicated with their audiences using a __________ model,where messages flowed from the sender to the receiver.Now,they must learn to use a __________ model,where communication flows back and forth between sender and receiver.

Businesses can create __________ for a particular product and allow employees and customers to add,update,or contribute information that will form a knowledge base resource for those who need information about the product.

Which is not a social media activity metric?

The future web will use context,personalization and vertical search to make the 3Cs--content,commerce and community--more relevant.

Facebook and other __________ are different from the broader category of online communities in that they usually allow individuals to control who can access information they post to the site.

The varying font sizes of tags in a tag cloud represent the frequency of tags at the site.