Exam 8: Business Across the Enterprise

According to the textbook case, it took Colgate U.S. anywhere from one to five days to acquire an order and another one to two days to process the order. After ERP, order acquisition and processing combined takes _______________.

A(n) _______________ CRM provides all users with the tools and information they need to fit their individual roles and preferences.

A lack of adequate collaboration between suppliers, distributors, and ________________ departments within a company will sabotage any SCM system.

The three steps in the customer life cycle are _______________, _______________, and _______________.

Companies in stage _____ of a supply chain management implementation concentrate on expanding the business network of Web-enabled SCM-capable trading partners in their supply chain to increase operational efficiency and effectiveness in meeting strategic business objectives.

According to the textbook case, Telefonica realized that many smaller businesses could not afford standard EDI services, so they offered InfoEDI which allows transmission to be entered and processed _______________.

According to the text, common wisdom holds which of the following as a reason for CRM failure?

Which of the following is an example of the business value of collaborative CRM?

CRM systems help marketing professionals do all of the following except:

Many companies today are turning to Internet technologies to Web-enable their supply chain processes, decision making, and information flows.

According to the text, in many cases ERP failures are due to _______________ on the claims of ERP software vendors.

Losses from a failed ERP implementation can run into the hundreds of millions of dollars.

Which of the following would occur in stage 3 of a supply chain management implementation?

A CRM system includes all the following phases, except:

It costs twice as much to sell to a new customer than it does to sell to an existing one.

According to the textbook case, SCM software:

Develop an accurate forecast of customer demand by sharing demand and supply forecasts instantaneously across multiple tiers is an outcome of the _______________ SCM function.

The odds of selling a product to a new customer are _______________, whereas the odds of selling a product to an existing customer are _______________.

Enhancing and optimizing customer retention and _______________ is a major business strategy and primary objective of customer relationship management.

A company can boost its profits _______________ by increasing its annual customer retention by only _______________.