Exam 10: Supporting Decision Making

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DSS software typically contains built-in analytical modeling routines and also enables you to build your own models.

(True/False)
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Which of the following statements most accurately describes the operational level of management?

(Multiple Choice)
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Harrah's, Capital One, and Barclays are a few of the companies using _______________ DSS models to identify customers who produce the greatest profit.

(Multiple Choice)
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Companies should have clear criteria for determining when cases cannot be addressed through automation and who should deal with the exceptions.

(True/False)
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_______________ is commonly used by pharmaceutical and biotechnology firms to develop and observe the behavior of computerized models of new drugs and materials.

(Multiple Choice)
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Which one of the following should be used to answer the question, "What would happen to sales if we cut advertising by 25 percent?"

(Multiple Choice)
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_______________ represents knowledge in the form of a hierarchy or network of collections consisting of a complex package of data values describing its attributes.

(Short Answer)
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Most business decision situations are either structured or unstructured.

(True/False)
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__________ analysis reverses the direction of the analysis done in what-if and sensitivity analyses.

(Short Answer)
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Enterprise information portals are typically tailored or personalized to the needs of individual business users or groups of users.

(True/False)
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Operational databases are maintained by transaction processing systems.

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__________ analysis is a more complex form of goal-seeking where the goal is to find the best value for a target variable given certain constraints.

(Multiple Choice)
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The purpose of _______________ is to determine what products customers purchase together with other products.

(Multiple Choice)
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Push reporting reduces information overload, instead of overwhelming decision makers with periodic, detailed reports of business activity.

(True/False)
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Decision support systems use _______________ to support the making of semi-structured business decisions.

(Multiple Choice)
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New information technologies and networked PC versions of DSS software have made decision support available to lower levels of management, non-managerial individuals, and self-directed teams.

(True/False)
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Expert systems learn from experience as they process information requests.

(True/False)
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According to the _______________ test, a computer could demonstrate intelligence if a human interviewer, conversing with an unseen human and an unseen computer, could not tell which was which.

(Short Answer)
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Expert systems can provide decision support to end users in the form of advice from an _______________ in a specific problem area.

(Short Answer)
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Business intelligence applications are based on all of the following except:

(Multiple Choice)
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