Exam 9: Customer Relationship Management and Business Intelligence

Which of the following is an example of an unstructured data source?

Expert systems can provide decision support to end users in the form of advice from an _______________ in a specific problem area.

Deciding what product lines to develop over the next five years is an example of a(n)_______________ decision.

A(n)_______________ is a Web-based interface and integration of MIS,DSS,EIS,and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.

The ability to _______________ in an EIS allows executives to quickly retrieve displays of related information at lower levels of detail.

A major freight company has several thousand drivers.A report containing information about only those company drivers who have not taken a mandatory defensive driving course is an example of a(n)_______________ report.

The purpose of _______________ is to determine what products customers purchase together with other products.

A weekly sales report is a typical example of a(n)_______________ report.

Which of the following statements most accurately describes the tactical level of management?

Internal enterprise information portal applications typically include access to all of the following except:

As companies migrate toward responsive e-business models,they are investing in new __________-driven decision support application frameworks that help them respond rapidly to changing market conditions and customer needs.

According to the Real World case,which industry was the first to employ automated decision-making on a large scale?

Dell,Wal-Mart,and Amazon are a few of the companies using _______________ DSS models to stimulate and optimize supply chain flow and reduce inventory levels.

Today's automated decision systems are best suited for decisions that must be made frequently and rapidly.

According to the textbook case,an NBA team has been using a data analytics application to set ticket prices.

The use of intelligent agents is growing rapidly as a way to do all of the following except:

Decisions made at the tactical management level tend to be more:

Which of the following statements most accurately describes the strategic level of management?

Decision support systems were the original type of information system developed to support managerial decision making.

According to the Real World case,the clothing industry was one of the first to employ automated decision making on a large scale.