Question 1

What are two broad choices when it comes to a new venture's competitive advantage?

Accepted Answer

A)  Low price or high price 
B)  Customer service or high price 
C)  Cost advantage or non-cost-differentiation advantage 
D)  Trade secrets or cost advantage 
A)  Low price or high price 
B)  Customer service or high price 
C)  Cost advantage or non-cost-differentiation advantage 
D)  Trade secrets or cost advantage

Question 2

Social branding is generally considered to be more important for younger consumers. How has a powerful social brand affected one of your own important buying decisions? What were the functional and emotional considerations going on at the same time? You can use your selection of your current educational program as an example if you so desire.

Accepted Answer

As a young consumer, I can definitely at

Question 3

What are two critical types of positioning that an entrepreneur must assess before entering a market?

Accepted Answer

A)  Price positioning and service positioning 
B)  Competitive positioning and customer positioning 
C)  Perceptual positioning and functional positioning 
D)  Metrics positioning and features positioning 
A)  Price positioning and service positioning 
B)  Competitive positioning and customer positioning 
C)  Perceptual positioning and functional positioning 
D)  Metrics positioning and features positioning

Question 4

A venture's brand is:

Accepted Answer

A)  Just it's company name and logo 
B)  The name of its products 
C)  The total experience created for customers 
D)  The color used on packaging and labels 
A)  Just it's company name and logo 
B)  The name of its products 
C)  The total experience created for customers 
D)  The color used on packaging and labels

Question 5

Emotional positioning is different than functional positioning in that

Accepted Answer

A)  Emotional positioning is less powerful than functional positioning 
B)  Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price 
C)  Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price 
D)  None of the above 
A)  Emotional positioning is less powerful than functional positioning 
B)  Emotional positioning focuses how customers use a product or service, whereas functional positioning focuses on price 
C)  Emotional positioning focuses on desired experiences and feelings of customers when using a product or service, where functional positioning focuses on performance at different levels of price 
D)  None of the above

Question 6

What is competitive intelligence?

Accepted Answer

A)  Lawfully and ethically collecting data on competitors 
B)  Using industrial espionage 
C)  Ethnography 
D)  How your competitors view your company 
A)  Lawfully and ethically collecting data on competitors 
B)  Using industrial espionage 
C)  Ethnography 
D)  How your competitors view your company

Question 7

What is one of the biggest mistakes aspiring entrepreneurs make with regard to competition in the market in which they intend to enter?

Accepted Answer

A)  Using the wrong distribution channel 
B)  Underestimating the extent of competition he/she will face upon market entry 
C)  Not advertising enough 
D)  Using the wrong pricing strategy 
A)  Using the wrong distribution channel 
B)  Underestimating the extent of competition he/she will face upon market entry 
C)  Not advertising enough 
D)  Using the wrong pricing strategy

Question 8

Competitive positioning tends to be ___________, while customer positioning can be more ________________.

Accepted Answer

A)  objective/subjective 
B)  positive/negative 
C)  industry focused/customer focused 
D)  broader/specific 
A)  objective/subjective 
B)  positive/negative 
C)  industry focused/customer focused 
D)  broader/specific

What are two broad choices when it comes to a new venture's competitive advantage?

What are two critical types of positioning that an entrepreneur must assess before entering a market?

A venture's brand is:

Emotional positioning is different than functional positioning in that

What is competitive intelligence?

What is one of the biggest mistakes aspiring entrepreneurs make with regard to competition in the market in which they intend to enter?

Competitive positioning tends to be _, while customer positioning can be more ______.

Defining Your Industry Focus and the Type of Business You Want to Start

Defining the Target Customer

Defining the Needs of Target Customers

Defining Solutions for Customers

Defining the Business Model for a Venture

A Reality Check on the Venture Concept and the Business Model

Financial Sources for Startups and Corporate Ventures

Projecting the Financial Performance and Requirements for the Venture

Organizing the Venture Team

Writing the Business Plan

Making the Pitch

Filters

Exam 6: Positioning and Branding a Venture in the Marketplace

What are two broad choices when it comes to a new venture's competitive advantage?

What are two critical types of positioning that an entrepreneur must assess before entering a market?

A venture's brand is:

Emotional positioning is different than functional positioning in that

What is competitive intelligence?

What is one of the biggest mistakes aspiring entrepreneurs make with regard to competition in the market in which they intend to enter?

Competitive positioning tends to be ___________, while customer positioning can be more ________________.

Defining Your Industry Focus and the Type of Business You Want to Start

Defining the Target Customer

Defining the Needs of Target Customers

Defining Solutions for Customers

Defining the Business Model for a Venture

A Reality Check on the Venture Concept and the Business Model

Financial Sources for Startups and Corporate Ventures

Projecting the Financial Performance and Requirements for the Venture

Organizing the Venture Team

Writing the Business Plan

Making the Pitch

Filters

Competitive positioning tends to be _, while customer positioning can be more ______.