Question 1

On the diffusion of innovation curve,the first group of buyers who want to be the first on the block to have the new product are known as early adopters.

Accepted Answer

A) True 
 B)False

Question 2

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results 
A)  pretesting 
B)  product launch 
C)  posttesting 
D)  product development 
E)  evaluation of results

Question 3

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

Accepted Answer

A)  pretesting 
B)  beta testing 
C)  test marketing 
D)  alpha testing 
E)  concept testing 
A)  pretesting 
B)  beta testing 
C)  test marketing 
D)  alpha testing 
E)  concept testing

Question 4

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Accepted Answer

Some answers may vary,but will likely in

Question 5

Even if they succeed,new-to-the-world products are

Accepted Answer

A)  generally not profitable. 
B)  not adopted by everyone at the same time. 
C)  not capable of creating new markets. 
D)  not subject to the law of first movers. 
E)  typically very short-lived. 
A)  generally not profitable. 
B)  not adopted by everyone at the same time. 
C)  not capable of creating new markets. 
D)  not subject to the law of first movers. 
E)  typically very short-lived.

Question 6

Robin carefully studies her options before buying new products.She enjoys new things,especially electronic games,and is very knowledgeable about them.Other people often ask her opinion.In the diffusion of innovation curve,which category does Robin fit in?

Accepted Answer

Robin is a

Question 7

The process by which the use of a new product or service spreads throughout a market group is referred to as

Accepted Answer

A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion. 
A)  new product introduction. 
B)  lead user dispersion. 
C)  diffusion of innovation. 
D)  the product life cycle. 
E)  product development diffusion.

Question 8

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

Accepted Answer

It means sales were taking off; the earl

Question 9

New product development adds value to a firm's products and services through innovation.

Accepted Answer

A) True 
 B)False

Question 10

In many cases,pioneers lose their market lead and initial market share to imitators who

Accepted Answer

A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers. 
A)  capitalize on the pioneers' weaknesses. 
B)  create similar products with reduced value to consumers. 
C)  utilize alpha-beta testing. 
D)  ignore patents and copyrights. 
E)  target late maturity consumers.

Question 11

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 12

The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 13

Which of the following is not a stage in the product life cycle?

Accepted Answer

A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline 
A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline

Question 14

Describe your actions (or someone you know)in a situation where you (or they)were an innovator in the diffusion of innovation curve.

Accepted Answer

Answers will vary,but should include des

Question 15

The fact that the Apple iPad is easy to try-demo units are available at Apple stores as well as other retail stores-is helping it diffuse more quickly.

Accepted Answer

A) True 
 B)False

Question 16

The diffusion of innovation theory focuses on

Accepted Answer

A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle. 
A)  the geographic boundaries of innovation. 
B)  the relationship between pioneer brands and imitators. 
C)  the psychological traits of innovators. 
D)  the rate at which consumers are likely to adopt a new product or service. 
E)  the way a product moves through the product life cycle.

Question 17

Which of the following is not one of the five groups in the diffusion of innovation curve?

Accepted Answer

A)  Innovators 
B)  Non-adopters 
C)  Late majority 
D)  Early majority 
E)  Early adopters 
A)  Innovators 
B)  Non-adopters 
C)  Late majority 
D)  Early majority 
E)  Early adopters

Question 18

Innovators are a critical group of new product adopters because they

Accepted Answer

A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle. 
A)  are the major source of innovation. 
B)  act as reverse engineering consultants. 
C)  help with test marketing. 
D)  help the product gain market acceptance. 
E)  extend the product life cycle.

Question 19

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Accepted Answer

A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  were not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers. 
A)  provided equivalent relative advantage for both European and U.S.customers. 
B)  were not compatible with European market conditions. 
C)  did not provide benefits that were observable. 
D)  involved technology that was too complex. 
E)  could not be easily tried by consumers.

Question 20

Firms can measure the success of a new product by all of the following factors except

Accepted Answer

A)  satisfaction of its technical requirements. 
B)  fewer competitors in the market. 
C)  satisfactory sales and profits. 
D)  customer acceptance. 
E)  satisfactory performance. 
A)  satisfaction of its technical requirements. 
B)  fewer competitors in the market. 
C)  satisfactory sales and profits. 
D)  customer acceptance. 
E)  satisfactory performance.

On the diffusion of innovation curve,the first group of buyers who want to be the first on the block to have the new product are known as early adopters.

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Even if they succeed,new-to-the-world products are

Robin carefully studies her options before buying new products.She enjoys new things,especially electronic games,and is very knowledgeable about them.Other people often ask her opinion.In the diffusion of innovation curve,which category does Robin fit in?

The process by which the use of a new product or service spreads throughout a market group is referred to as

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

New product development adds value to a firm's products and services through innovation.

In many cases,pioneers lose their market lead and initial market share to imitators who

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which of the following is not a stage in the product life cycle?

Describe your actions (or someone you know)in a situation where you (or they)were an innovator in the diffusion of innovation curve.

The fact that the Apple iPad is easy to try-demo units are available at Apple stores as well as other retail stores-is helping it diffuse more quickly.

The diffusion of innovation theory focuses on

Which of the following is not one of the five groups in the diffusion of innovation curve?

Innovators are a critical group of new product adopters because they

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Firms can measure the success of a new product by all of the following factors except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

On the diffusion of innovation curve,the first group of buyers who want to be the first on the block to have the new product are known as early adopters.

The __________ step in the product development process is critical,requiring tremendous resources and extensive coordination of all aspects of the marketing mix.

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions.Using the cars in a real-use setting provides an opportunity for _______ the product.

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Even if they succeed,new-to-the-world products are

Robin carefully studies her options before buying new products.She enjoys new things,especially electronic games,and is very knowledgeable about them.Other people often ask her opinion.In the diffusion of innovation curve,which category does Robin fit in?

The process by which the use of a new product or service spreads throughout a market group is referred to as

In approximately 2006,hybrid cars moved from the early adopter to the early majority stage.What did this mean for marketers of hybrid cars?

New product development adds value to a firm's products and services through innovation.

In many cases,pioneers lose their market lead and initial market share to imitators who

When Toyota introduced hybrid cars,there were waiting lists to buy them.Then Honda and a few other manufacturers entered the market,shifting the product life cycle for hybrid cars into the __________ stage of the product life cycle.

The __________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which of the following is not a stage in the product life cycle?

Describe your actions (or someone you know)in a situation where you (or they)were an innovator in the diffusion of innovation curve.

The fact that the Apple iPad is easy to try-demo units are available at Apple stores as well as other retail stores-is helping it diffuse more quickly.

The diffusion of innovation theory focuses on

Which of the following is not one of the five groups in the diffusion of innovation curve?

Innovators are a critical group of new product adopters because they

When automobile manufacturers introduced SUVs,they distributed and promoted them in the United States,but not in Europe where gasoline is heavily taxed and roads are much smaller.Car manufacturers recognized that this new line of cars

Firms can measure the success of a new product by all of the following factors except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters