Question 1

New-to-the-world products that create new markets can add tremendous value to firms.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not a characteristic of products in the maturity stage of the product life cycle?

Accepted Answer

A)  Laggards are a major focus of marketing efforts. 
B)  Price competition is intense. 
C)  Marketing costs increase as firms defend their market share. 
D)  The market may become saturated because nearly all potential customers have adopted the product. 
E)  To increase the customer base,firms consider entry into new markets and new market segments. 
A)  Laggards are a major focus of marketing efforts. 
B)  Price competition is intense. 
C)  Marketing costs increase as firms defend their market share. 
D)  The market may become saturated because nearly all potential customers have adopted the product. 
E)  To increase the customer base,firms consider entry into new markets and new market segments.

Question 3

A major limitation in the use of internal R&D departments for new idea generation is

Accepted Answer

A)  the natural conflict R&D has with adhering to the firm's mission. 
B)  that R&D departments tend to be dissolved once sufficient ideas have been generated. 
C)  that the bureaucracy associated with R&D departments limits the generation of ideas. 
D)  that R&D scientists develop ideas that are impractical to produce. 
E)  the costs associated with an internal R&D department tend to be quite high. 
A)  the natural conflict R&D has with adhering to the firm's mission. 
B)  that R&D departments tend to be dissolved once sufficient ideas have been generated. 
C)  that the bureaucracy associated with R&D departments limits the generation of ideas. 
D)  that R&D scientists develop ideas that are impractical to produce. 
E)  the costs associated with an internal R&D department tend to be quite high.

Question 4

When John began helping his favorite uncle Burton with his finances,he discovered his uncle was still renting a rotary-dial telephone from the phone company.Uncle Burton had paid thousands of dollars in rental fees over the previous 40 years.Uncle Burton is a(n)__________ in the diffusion of innovation process for telephones.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 5

One of the key characteristics of brainstorming sessions is

Accepted Answer

A)  no idea is immediately accepted or rejected. 
B)  everyone must come up with ideas. 
C)  the first idea is almost always the best idea. 
D)  only the marketing team is included in these sessions. 
E)  the manager should always make the final decision. 
A)  no idea is immediately accepted or rejected. 
B)  everyone must come up with ideas. 
C)  the first idea is almost always the best idea. 
D)  only the marketing team is included in these sessions. 
E)  the manager should always make the final decision.

Question 6

General Electric is developing a new magnetic resonance imaging (MRI)device to be marketed to family practice physicians.These new machines will be much smaller and less expensive than the existing MRI machines now in most hospitals.What factors will probably affect the diffusion of these new machines?

Accepted Answer

First,the relative advantage is signific

Question 7

The maturity phase of the product life cycle is characterized by greatly reduced competition.

Accepted Answer

A) True 
 B)False

Question 8

When Dr.Putt invented his Eye-Over-the-Ball (EOB)golf putting device,he knew during the introductory stage

Accepted Answer

A)  sales would rise quickly,profits would jump,and even laggards would buy his product. 
B)  sales would level off,profits would decline,and mature golfers would be attracted to his product. 
C)  sales would slow down,profits would peak,and early adopters of golf equipment would be his major customers. 
D)  sales would be low and profits nonexistent,but he would attract golf equipment innovators. 
E)  sales would be low,profits would be high,and all potential golfers would jump at the opportunity to buy his product. 
A)  sales would rise quickly,profits would jump,and even laggards would buy his product. 
B)  sales would level off,profits would decline,and mature golfers would be attracted to his product. 
C)  sales would slow down,profits would peak,and early adopters of golf equipment would be his major customers. 
D)  sales would be low and profits nonexistent,but he would attract golf equipment innovators. 
E)  sales would be low,profits would be high,and all potential golfers would jump at the opportunity to buy his product.

Question 9

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Accepted Answer

A)  trade promotions 
B)  trade shows 
C)  trade-in allowances 
D)  trade discounts 
E)  trade budgets 
A)  trade promotions 
B)  trade shows 
C)  trade-in allowances 
D)  trade discounts 
E)  trade budgets

Question 10

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Accepted Answer

A)  laggards 
B)  market testers 
C)  lead users 
D)  reverse engineers 
E)  concept testers 
A)  laggards 
B)  market testers 
C)  lead users 
D)  reverse engineers 
E)  concept testers

Question 11

Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?

Accepted Answer

Students should take the discu

Question 12

During the introduction stage of a product's life cycle,typical consumers are

Accepted Answer

A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards. 
A)  early adopters. 
B)  innovators. 
C)  pioneers. 
D)  early majority. 
E)  laggards.

Question 13

Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them.An example of such a mature product is

Accepted Answer

A)  e-books. 
B)  refrigerators. 
C)  the VCR. 
D)  smartphones. 
E)  None of these; no product can stay in the maturity phase and survive for very long. 
A)  e-books. 
B)  refrigerators. 
C)  the VCR. 
D)  smartphones. 
E)  None of these; no product can stay in the maturity phase and survive for very long.

Question 14

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

Accepted Answer

A)  a consortia. 
B)  reverse innovation. 
C)  competitive engineering. 
D)  pioneering. 
E)  beta testing. 
A)  a consortia. 
B)  reverse innovation. 
C)  competitive engineering. 
D)  pioneering. 
E)  beta testing.

Question 15

In the product development process,what takes place between concept testing and market testing?

Accepted Answer

A)  securing financial backing 
B)  conducting marketing research 
C)  brainstorming 
D)  determining potential ROI 
E)  performing product development 
A)  securing financial backing 
B)  conducting marketing research 
C)  brainstorming 
D)  determining potential ROI 
E)  performing product development

Question 16

By adding new product lines beyond its core business of computer software,like the Zune MP3 player and Xbox 360 game system,Microsoft primarily benefits by

Accepted Answer

A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of the technological research staff. 
C)  avoiding market saturation from products that have just been introduced to the market. 
D)  creating diversification and reducing risk. 
E)  spreading out production costs. 
A)  keeping up in a market where sales come mostly from new products. 
B)  satisfying the changing needs of the technological research staff. 
C)  avoiding market saturation from products that have just been introduced to the market. 
D)  creating diversification and reducing risk. 
E)  spreading out production costs.

Question 17

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

Accepted Answer

A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing 
A)  pretesting 
B)  product launch 
C)  test marketing 
D)  product development 
E)  concept testing

Question 18

When consumers see their friends using an innovation,it often persuades them to try it too.

Accepted Answer

A) True 
 B)False

Question 19

One of the potential benefits to a firm of introducing new-to-the-world products or services is

Accepted Answer

A)  cost savings. 
B)  late majority marketing. 
C)  establishment of a completely new market. 
D)  the ability to avoid paying pioneers for new product development. 
E)  the ability to capitalize on existing consumer preferences. 
A)  cost savings. 
B)  late majority marketing. 
C)  establishment of a completely new market. 
D)  the ability to avoid paying pioneers for new product development. 
E)  the ability to capitalize on existing consumer preferences.

Question 20

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

New-to-the-world products that create new markets can add tremendous value to firms.

Which of the following is not a characteristic of products in the maturity stage of the product life cycle?

A major limitation in the use of internal R&D departments for new idea generation is

One of the key characteristics of brainstorming sessions is

The maturity phase of the product life cycle is characterized by greatly reduced competition.

When Dr.Putt invented his Eye-Over-the-Ball (EOB)golf putting device,he knew during the introductory stage

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?

During the introduction stage of a product's life cycle,typical consumers are

Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them.An example of such a mature product is

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

In the product development process,what takes place between concept testing and market testing?

By adding new product lines beyond its core business of computer software,like the Zune MP3 player and Xbox 360 game system,Microsoft primarily benefits by

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

When consumers see their friends using an innovation,it often persuades them to try it too.

One of the potential benefits to a firm of introducing new-to-the-world products or services is

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

New-to-the-world products that create new markets can add tremendous value to firms.

Which of the following is not a characteristic of products in the maturity stage of the product life cycle?

A major limitation in the use of internal R&D departments for new idea generation is

One of the key characteristics of brainstorming sessions is

The maturity phase of the product life cycle is characterized by greatly reduced competition.

When Dr.Putt invented his Eye-Over-the-Ball (EOB)golf putting device,he knew during the introductory stage

When a manufacturer launches a new product,it may offer __________ to wholesalers and retailers,including introductory price promotions,special events,and personal selling.

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the maturity phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?

During the introduction stage of a product's life cycle,typical consumers are

Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them.An example of such a mature product is

When a global firm turns to its subsidiaries in less developed markets for new product ideas,such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world,the firm is engaged in

In the product development process,what takes place between concept testing and market testing?

By adding new product lines beyond its core business of computer software,like the Zune MP3 player and Xbox 360 game system,Microsoft primarily benefits by

A marketing professor in Ithaca,New York,maintains a museum of failed consumer products.Most new products in this museum failed during the __________ stage of new product development,when they are introduced to a limited geographic area.

When consumers see their friends using an innovation,it often persuades them to try it too.

One of the potential benefits to a firm of introducing new-to-the-world products or services is

By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters