Question 1

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 2

As personal computers became popular,the sale of typewriters decreased significantly and now typewriters are only used by a very small segment of consumers.Typewriters are in the maturity stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 3

The product life cycle is theoretically __________ with regard to sales and profits.

Accepted Answer

A)  U shaped 
B)  Y shaped 
C)  bell shaped 
D)  circular 
E)  flat lined 
A)  U shaped 
B)  Y shaped 
C)  bell shaped 
D)  circular 
E)  flat lined

Question 4

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline 
A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline

Question 5

When testing new products,most firms consider the question of whether testing products on animals

Accepted Answer

A)  should always be done in the animal's natural environment. 
B)  should be done outside the United States to avoid consumer backlash. 
C)  should be done when the new product does not contribute to the health and well-being of human users. 
D)  should be done only by companies large enough to be ethically responsible. 
E)  should be done with animal activists present. 
A)  should always be done in the animal's natural environment. 
B)  should be done outside the United States to avoid consumer backlash. 
C)  should be done when the new product does not contribute to the health and well-being of human users. 
D)  should be done only by companies large enough to be ethically responsible. 
E)  should be done with animal activists present.

Question 6

The CEO of David's firm just came back from a business seminar.He called David into his office and stated,"I just found out about the product life cycle curve in a strategy seminar.This is a great tool.I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that

Accepted Answer

A)  the product life cycle is not a useful concept. 
B)  it is often impossible to identify with precision where a product is in the product life cycle. 
C)  the product life cycle is not helpful in companies like his that pay attention to diffusion of innovation. 
D)  the idea has been discredited by recent research. 
E)  the product life cycle works only for certain types of firms. 
A)  the product life cycle is not a useful concept. 
B)  it is often impossible to identify with precision where a product is in the product life cycle. 
C)  the product life cycle is not helpful in companies like his that pay attention to diffusion of innovation. 
D)  the idea has been discredited by recent research. 
E)  the product life cycle works only for certain types of firms.

Question 7

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

Accepted Answer

A)  What retailers should be used to sell the swimwear? 
B)  Will retailers purchase the swimwear if it becomes available? 
C)  What wholesale price should be charged? 
D)  What promotional plan will work best? 
E)  In which season should we introduce the product? 
A)  What retailers should be used to sell the swimwear? 
B)  Will retailers purchase the swimwear if it becomes available? 
C)  What wholesale price should be charged? 
D)  What promotional plan will work best? 
E)  In which season should we introduce the product?

Question 8

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Accepted Answer

A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline 
A)  introduction 
B)  leveling 
C)  maturity 
D)  growth 
E)  decline

Question 9

Early personal computer users remember the cumbersome,user-unfriendly DOS system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

Accepted Answer

A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  associated services. 
E)  trialability. 
A)  relative advantage. 
B)  compatibility. 
C)  observability. 
D)  associated services. 
E)  trialability.

Question 10

Explain the concept of outsourcing product development,and give an example of when this would be a good idea.

Accepted Answer

Students' answers will vary,bu

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

As personal computers became popular,the sale of typewriters decreased significantly and now typewriters are only used by a very small segment of consumers.Typewriters are in the maturity stage of the product life cycle.

The product life cycle is theoretically __________ with regard to sales and profits.

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

When testing new products,most firms consider the question of whether testing products on animals

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Early personal computer users remember the cumbersome,user-unfriendly DOS system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

Explain the concept of outsourcing product development,and give an example of when this would be a good idea.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

During the __________ stage of the product life cycle,sales are low and profits are small or negative.

As personal computers became popular,the sale of typewriters decreased significantly and now typewriters are only used by a very small segment of consumers.Typewriters are in the maturity stage of the product life cycle.

The product life cycle is theoretically __________ with regard to sales and profits.

Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.

When testing new products,most firms consider the question of whether testing products on animals

Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers.Kristina will ask consumers what they think of the clothing.Which is the most important question that Kristina should ask?

During the __________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Early personal computer users remember the cumbersome,user-unfriendly DOS system.When Apple introduced System 1 and Microsoft introduced Windows,both of which were much easier to use,these new products diffused rapidly because of their

Explain the concept of outsourcing product development,and give an example of when this would be a good idea.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters