Question 1

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Accepted Answer

A) True 
 B)False

Question 2

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Accepted Answer

A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  as long as the company doesn't change it. 
A)  indefinitely. 
B)  until it rules the world. 
C)  until a superior product comes along to replace it. 
D)  unless Microsoft repositions Windows as an introductory stage product. 
E)  as long as the company doesn't change it.

Question 3

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Accepted Answer

A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline 
A)  introduction 
B)  growth 
C)  evaluation 
D)  maturity 
E)  decline

Question 4

Which of the following is least likely to be a source of ideas for new products?

Accepted Answer

A)  R&D efforts 
B)  licensing agreements 
C)  consumer research 
D)  geodemographic segmentation 
E)  brainstorming 
A)  R&D efforts 
B)  licensing agreements 
C)  consumer research 
D)  geodemographic segmentation 
E)  brainstorming

Question 5

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

Accepted Answer

A) True 
 B)False

Question 6

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Accepted Answer

A)  growth 
B)  introduction 
C)  maturity 
D)  decline 
E)  innovation 
A)  growth 
B)  introduction 
C)  maturity 
D)  decline 
E)  innovation

Question 7

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Accepted Answer

A)  late majority 
B)  early majority 
C)  laggards 
D)  early adopters 
E)  innovators 
A)  late majority 
B)  early majority 
C)  laggards 
D)  early adopters 
E)  innovators

Question 8

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

Accepted Answer

A)  innovators,early adopters,early majority,late majority,laggards 
B)  early adopters,early majority,innovators,late majority,laggards 
C)  innovators,early majority,early adopters,innovators,late majority,laggards 
D)  early majority,late majority,early adopters,Innovators,laggards 
E)  innovators,late majority,early adopters,early majority,laggards 
A)  innovators,early adopters,early majority,late majority,laggards 
B)  early adopters,early majority,innovators,late majority,laggards 
C)  innovators,early majority,early adopters,innovators,late majority,laggards 
D)  early majority,late majority,early adopters,Innovators,laggards 
E)  innovators,late majority,early adopters,early majority,laggards

Question 9

The diffusion of innovation theory is useful to marketers in helping them

Accepted Answer

A)  adjust to the performance life cycle. 
B)  avoid the cost of concept testing. 
C)  predict which types of customers will buy their product immediately and later. 
D)  predict how long it will take for a new product to gain market acceptance. 
E)  determine a target market. 
A)  adjust to the performance life cycle. 
B)  avoid the cost of concept testing. 
C)  predict which types of customers will buy their product immediately and later. 
D)  predict how long it will take for a new product to gain market acceptance. 
E)  determine a target market.

Question 10

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or

Accepted Answer

A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing. 
A)  diversify. 
B)  intensify his prototyping. 
C)  expand his early adopter market segment. 
D)  market the same products to similar customers. 
E)  focus on concept testing.

Question 11

What are some of the ethical issues associated with testing cosmetics on animals?

Accepted Answer

Some ethical issues include the followin

Question 12

The failure rate for new products is high.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not one of the benefits to a firm of new product development?

Accepted Answer

A)  reducing the costs of production 
B)  satisfying the changing needs of current and new customers 
C)  avoiding market saturation from products that have been on the market for a long time 
D)  creating diversification and reducing risk 
E)  keeping up in a market with short product life cycles where sales come mostly from new products 
A)  reducing the costs of production 
B)  satisfying the changing needs of current and new customers 
C)  avoiding market saturation from products that have been on the market for a long time 
D)  creating diversification and reducing risk 
E)  keeping up in a market with short product life cycles where sales come mostly from new products

Question 14

When a product is successful in the introductory stage of the product life cycle,

Accepted Answer

A)  it moves directly into the maturity stage. 
B)  it is most likely to begin to launch spinoffs. 
C)  competition becomes less important. 
D)  it may start to see profits toward the end of this stage. 
E)  marketing costs increase significantly. 
A)  it moves directly into the maturity stage. 
B)  it is most likely to begin to launch spinoffs. 
C)  competition becomes less important. 
D)  it may start to see profits toward the end of this stage. 
E)  marketing costs increase significantly.

Question 15

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most

Question 16

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

Accepted Answer

A) True 
 B)False

Question 17

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Accepted Answer

A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing. 
A)  pretesting. 
B)  product launch. 
C)  test marketing. 
D)  product development. 
E)  concept testing.

Question 18

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Accepted Answer

A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter 
A)  innovator 
B)  laggard 
C)  late majority 
D)  early majority 
E)  early adopter

Question 19

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Accepted Answer

A)  beta testing. 
B)  market testing. 
C)  premarket tests. 
D)  test marketing. 
E)  concept testing. 
A)  beta testing. 
B)  market testing. 
C)  premarket tests. 
D)  test marketing. 
E)  concept testing.

Question 20

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Accepted Answer

A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability 
A)  relative advantage 
B)  compatibility 
C)  observability 
D)  complexity 
E)  trialability

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Which of the following is least likely to be a source of ideas for new products?

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

The diffusion of innovation theory is useful to marketers in helping them

What are some of the ethical issues associated with testing cosmetics on animals?

The failure rate for new products is high.

Which of the following is not one of the benefits to a firm of new product development?

When a product is successful in the introductory stage of the product life cycle,

Which step in the new product development process is the most critical to the survival of a firm,and why?

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters

Exam 12: Developing New Products

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Which of the following is least likely to be a source of ideas for new products?

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

The diffusion of innovation theory is useful to marketers in helping them

What are some of the ethical issues associated with testing cosmetics on animals?

The failure rate for new products is high.

Which of the following is not one of the benefits to a firm of new product development?

When a product is successful in the introductory stage of the product life cycle,

Which step in the new product development process is the most critical to the survival of a firm,and why?

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: the Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Supply Chain and Channel Management

Retailing and Multichannel Marketing

Integrated Marketing Communications

Integrated Marketing Communications

Personal Selling and Sales Management

Filters