Exam 10: Developing and Managing Products

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.During the _____ stage of its new-product development process,a group was assigned the task of estimating preliminary demand for the product,costs,sales,and future profitability.

The two techniques that are considered most useful for generating new-product ideas are customer-generation and competitive imitation.

Market researchers have determined nine categories of lifestyles for computer users.One of the categories is described as "Fast Forwards," who are the early adopters of new technology for home,office,and personal use.This means that this group is most likely to adopt new technology when it is in the _____ stage of its product life cycle.

A new-product strategy:

Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag.The addition of more meat made the product acceptable to men as well as women and expanded its target market.The meatier Lean Cuisine Skillet Sensations is an example of a(n):

When selecting a test market city,a researcher should look for a city:

Studies of the new-product development process over the last thirty years have concluded companies that are likely to succeed in developing and introducing new products exhibit certain characteristics.List three of the characteristics that improve the likelihood of successful product introduction.

The city a firm chooses as its test market should reflect the demographic and other characteristics of the whole nation only if that is an accurate representation of the producer's intended market for the product.

The marketing manager for a company that manufactures pet foods wants to base the marketing strategy he implements for the company's products on the product life cycle stages.In order to do this,he should:

When a consumer makes a trial purchase of a new product,he or she becomes _____ in the new-product adoption stage process.

_____ is a limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.