Exam 10: Developing and Managing Products

Which of the following statements about the product life cycle (PLC)is true?

After successful business analysis of a new product,the development stage begins.Describe the development process.Be sure to explain the difference between laboratory testing and use testing.

The process by which the adoption of an innovation spreads is _____.This is the spread of a new idea from its source of invention or creation to its ultimate users or adopters.

When Sherwin Williams paint manufacturer began selling Martha Stewart designed paints,it could be classified as a(n):

A global organization that "thinks local,act local,:"

Which of the following products is most likely to be in the decline stage of its product life cycle?

Many product failures such as Cucumber antiperspirant spray,Toaster Eggs,and Health-Sea sea-sausages did not succeed because they did not conform to the product characteristic of:

During the ______ stage of the new-product development process,production starts,inventories are built up,the product is shipped to distribution points,the sales force is trained,and advertising and promotion begins.

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Amusement Park Games.In terms of the new product development process,Richardson's friends who encouraged him to put his ideas in a book were involved in:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Music Industry.Record companies spent a lot of money on product information advertising in the 1920s to educate the public about the new technology.This is a characteristic of which stage of the product life cycle?

Walker Zanger is about to introduce a new type of ceramic tile that is scratch-resistant and unbreakable.As with other products of this type,Walker Zanger can expect sales of this new type of flooring to follow a bell-shaped curve over the next ten to fifteen years as it follows the product life cycle.

Post has been manufacturing and marketing breakfast cereals for over one hundred years.It spends much of its marketing budgets on short-term promotions aimed at stealing market share from General Mills and other cereal manufacturers.From this information,you should know that cereals are in the _____ stage of their product life cycle.

After the research team at DairyMade had generated more than two dozen new product ideas for a substitute for coconut that tastes the same but has zero cholesterol,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:

Which of the following statements about simultaneous product development is true?

A long-run drop in sales signals the beginning of which stage in the product life cycle?

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.This virtual keyboard,which is radically different from anything currently on the market would be classified as a:

A European dairy,which is famous for its rich ice creams,has introduced basil,tomato,fennel,and oregano flavored ice creams.Which of the following product characteristics would most likely influence the market success of these new flavors?

You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,you should:

Laptop computers,pet food,cake mixes,DVDs,and recreational vehicles are examples of _____ that satisfy a particular type of need.

At what stage of the new-product development process are most new product ideas rejected?