Exam 10: Developing and Managing Products

A test market is one example of a laboratory test where consumers are encouraged to try a new product and provide feedback to the manufacturer.

_____ goes one step further than applied research by converting new technology applications into marketable products.

As the marketing vice president for Vizard Garden Accessories,you must come up with new product ideas for the manufacturer of garden gazebos,trellises,benches,and tables.What are five important sources of new product ideas? What are some techniques you could use to stimulate creative thinking for new product ideas?

List the four stages of the product life cycle.List four typical characteristics for each stage.

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.This is an example of a(n):

Briefly describe a typical marketing strategy followed for the four Ps's in each stage of the product life cycle.Name the stages of the product life cycle at the top of the chart.

_____ is scientific investigation aimed at discovering new technologies.

The length of the introductory stage of the product life cycle for a new product is largely determined by:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Rapala.Because buyers of fishing lures want to have the newest,most technologically-improved lure,most of Rapala's customers would more than likely fall into the _____ category of adopters.

Scientists at Indiana University have received a patent for their newly discovered technologies for more effective customer interface interactions in retail stores.The university decided to sell the patent to an independent company whose scientists immediately began exploration into practical uses of this new technology.The scientists at the independent company are involved in:

_____ are eager to try new ideas and products.They typically have higher incomes,are better educated,and are more cosmopolitan than other categories of adopters.

A recording company that is introducing audio versions of early television comedies has decided to offer clips of the recordings at its Web site.This plan will increase the trialability of the new product.

The final stage in the new-product development process is:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Jabra Corporation.When the Jabra 1000 was first launched,it most likely appealed to which product adopter category?

When choosing a test market,managers need to consider many criteria for a good test market city.List six criteria.

Test marketing may result in a serious problem if a firm's competitors find out about the new product before it has been fully introduced.

The maker of Skittles candy kitchen tested and prepared hundreds of batches of candy for taste-testers,who were employees of the company.The taste-testers were instructed to identify the best formula for mint-flavored Skittles.This was an example of a(n)_____ test.

Typically,at the beginning of the maturity stage of the product life cycle,sales:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Rapala.The "dream lure for the 21^st century will more than likely be an example of a(n):