Exam 10: Developing and Managing Products

Steve Legado designs software for the medical profession.He thinks that the market for his product is reaching saturation.This would imply that Legado's product is in the growth stage of its product life cycle.

Landingham Laboratories has decided to introduce its new over-the-counter antibiotic for ear infections in a limited market consisting of only two cities,and to closely monitor the reactions of potential customers to the product and its marketing program.This is called:

A(n)_____ links the new-product development process with the objectives of the marketing department,business unit,and corporation.

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Amusement Park Games.Since with the use of Richardson's book,most people can win arcade games and carry home as many stuffed animals as their arms can hold,it would seem likely that carnival operators would hope for:

The screening and concept testing stage of the new product development process is used to:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Music Industry.Digital audio tapes (DAT)are similar to regular cassette tapes,but with superior sound quality.These characteristics may increase adoption rates.This suggests that the _____ of the new-product may explain the rate of diffusion.

Because Laurence did not know companies actually sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident,he paid almost $4,000 to have his dog's broken hip replaced.Once he discovered that such a product existed,he perceived the insurance to be a(n):

_____ occurs when an existing product is targeting it toward new market segments.It is another type of new product development because the product is new to that segment.

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on desk allowing the user to type on the image.The words are picked up by the user's digital device.It is the pioneering firm in the field and is troubled by economic concerns.Production and promotional costs are high,and profits are negative.Such poor business performance is typical of firms in the introductory stage of the product life cycle.

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Amusement Park Games.Because the benefits of reading the book and employing its techniques are obvious to anyone who has ever attended a carnival,The Secrets of Amusement Park Games-Revealed can be said to exhibit which product characteristic?

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

The advertising strategy during the growth stage of the product life cycle should be to:

When Banquet made its chicken patties 20 percent larger to provide greater value to the consumer,it was not trying to reach a new target market.Banquet has created a(n):

Toward the end of the growth stage of the product life cycle:

Among the late majority group,adoption of a product primarily results from:

A European dairy,which is famous for its rich ice creams,has introduced basil,tomato,fennel,and oregano flavored ice creams.This would be an example of a(n):

Which of these is NOT a characteristic that would slow the rate of adoption of new products?

In the adopter categories,the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are tradition-bound.They tend to have the lowest socioeconomic status,are suspicious of new products,and are alienated from a rapidly advancing society.They are called:

What three ways can test marketing can cause problems for a company? What are two alternatives that can be used instead of traditional test marketing?

The multiple-step new-product development process is an essential ingredient in new-product development.List the seven steps of this process.