Question 1

New-to-the-world products,where the product category itself is new,are also called:

Accepted Answer

A)  discontinuous innovations 
B)  moderate innovations 
C)  slow-diffusing products 
D)  venture products 
E)  creative offerings 
A)  discontinuous innovations 
B)  moderate innovations 
C)  slow-diffusing products 
D)  venture products 
E)  creative offerings

Question 2

Firms that routinely experience success in new-product introduction tend to have:

Accepted Answer

A)  figurehead leadership 
B)  a history of a sales orientation 
C)  an obsession with quantity rather than quality 
D)  a vision of what the market will be like in the future 
E)  all of the above 
A)  figurehead leadership 
B)  a history of a sales orientation 
C)  an obsession with quantity rather than quality 
D)  a vision of what the market will be like in the future 
E)  all of the above

Question 3

One way to determine whether a company has a balanced portfolio of products and,if not,what new product ideas are needed to offset the imbalance is to use:

Accepted Answer

A)  internal product development venture teams 
B)  outside consultants 
C)  marketing development departments 
D)  status quo committees 
E)  research ombudsmen 
A)  internal product development venture teams 
B)  outside consultants 
C)  marketing development departments 
D)  status quo committees 
E)  research ombudsmen

Question 4

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

Accepted Answer

A)  All products go through every stage of the life cycle. 
B)  Changes in a product can change its life cycle. 
C)  The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products. 
D)  All products except those considered faddish go through every stage. 
E)  The theory helps to predict how long a firm will stay in each stage. 
A)  All products go through every stage of the life cycle. 
B)  Changes in a product can change its life cycle. 
C)  The lengths of time that products stay in any one stage is standardized for consumer products,but not industrial products. 
D)  All products except those considered faddish go through every stage. 
E)  The theory helps to predict how long a firm will stay in each stage.

Question 5

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

Accepted Answer

A)  prototype screening 
B)  idea generation 
C)  concept testing 
D)  post-brainstorming 
E)  business analysis 
A)  prototype screening 
B)  idea generation 
C)  concept testing 
D)  post-brainstorming 
E)  business analysis

Question 6

Which of the following statements about how adopters participate in the diffusion process is FALSE?

Accepted Answer

A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt computer products. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product. 
A)  Early adopters may also be opinion leaders. 
B)  Laggards are the last consumers to adopt a new product. 
C)  There are three categories of consumers who will adopt computer products. 
D)  The dominant characteristic of members of the late majority is skepticism. 
E)  Innovators are the first to purchase a new product.

Question 7

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Accepted Answer

A) True 
 B)False

Question 8

Describe the screening stage of the new-product development process.Describe a common test used during the screening stage.

Accepted Answer

The screening process is used as an init

Question 9

New product ideas that survive the initial screening process move to the business analysis stage.List six questions that are commonly asked during the business analysis stage.

Accepted Answer

The answer of New product ideas that survive the initial...

Question 10

The product life cycle is so named because it is similar to the premise underlying the concept of any life cycle.The unit of interest is born,it grows for some time,and it reaches some level of maturity and stability before dying.

Accepted Answer

A) True 
 B)False

Question 11

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Accepted Answer

A) True 
 B)False

Question 12

Christian Kniski has developed a new technology which uses miniature computerization to analyze DNA specimens.His next step after developing the product should be to work to find an application for this new technology through:

Accepted Answer

A)  applied research 
B)  product development 
C)  basic research 
D)  screening 
E)  concept testing 
A)  applied research 
B)  product development 
C)  basic research 
D)  screening 
E)  concept testing

Question 13

A European dairy,which is famous for its rich ice creams,has introduced basil,tomato,fennel,and oregano flavored ice creams.In the process of developing these new flavors,the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability.This survey would have happened during which stage of the product development process?

Accepted Answer

A)  concept testing 
B)  brainstorming 
C)  basic research 
D)  idea screening 
E)  applied research 
A)  concept testing 
B)  brainstorming 
C)  basic research 
D)  idea screening 
E)  applied research

Question 14

When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner,the product was:

Accepted Answer

A)  not considered new,because the product was not discontinuous 
B)  not accepted well in the market until a personal selling campaign was launched 
C)  easily sold to many foreign countries using the same,popular Tic Tac brand name 
D)  an example of inventing a product and then trying to create a need 
E)  a new product because it was an improvement or revision of an existing product 
A)  not considered new,because the product was not discontinuous 
B)  not accepted well in the market until a personal selling campaign was launched 
C)  easily sold to many foreign countries using the same,popular Tic Tac brand name 
D)  an example of inventing a product and then trying to create a need 
E)  a new product because it was an improvement or revision of an existing product

Question 15

Sara Lee,the maker of Ball Park franks,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.Sara Lee is going to use:

Accepted Answer

A)  profitability analysis 
B)  market development analysis 
C)  discontinuous innovation 
D)  laboratory testing 
E)  test marketing 
A)  profitability analysis 
B)  market development analysis 
C)  discontinuous innovation 
D)  laboratory testing 
E)  test marketing

Question 16

The same manufacturer produces Hanes,Playtex,and Bali clothing for women.This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new product ideas,such as jewelry,wide shoes,and belts.The manufacturer used a research technique called a:

Accepted Answer

A)  focus group 
B)  brainstorming session 
C)  buying center 
D)  product-review committee 
E)  venture team 
A)  focus group 
B)  brainstorming session 
C)  buying center 
D)  product-review committee 
E)  venture team

Question 17

Name and describe four categories of new products.

Accepted Answer

NEW-TO-THE-WORLD PRODUCTS (DISCONTINUOUS

Question 18

There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product.Name and briefly describe four of these characteristics.

Accepted Answer

COMPLEXITY refers to the degree of diffi

Question 19

_____ takes new technologies and attempts to find useful applications for them.

Accepted Answer

A)  Product development 
B)  Brainstorming 
C)  Basic research 
D)  Applied research 
E)  Concept testing 
A)  Product development 
B)  Brainstorming 
C)  Basic research 
D)  Applied research 
E)  Concept testing

Question 20

Scientists at Indiana University are working to develop new technologies for customer interface interactions in retail stores.Right now they are not concerned with the potential cost-effectiveness of the technologies or the marketability of the technologies.These scientists are involved in:

Accepted Answer

A)  brainstorming 
B)  basic research 
C)  applied research 
D)  product generation 
E)  concept testing 
A)  brainstorming 
B)  basic research 
C)  applied research 
D)  product generation 
E)  concept testing

New-to-the-world products,where the product category itself is new,are also called:

Firms that routinely experience success in new-product introduction tend to have:

One way to determine whether a company has a balanced portfolio of products and,if not,what new product ideas are needed to offset the imbalance is to use:

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

Which of the following statements about how adopters participate in the diffusion process is FALSE?

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Describe the screening stage of the new-product development process.Describe a common test used during the screening stage.

New product ideas that survive the initial screening process move to the business analysis stage.List six questions that are commonly asked during the business analysis stage.

The product life cycle is so named because it is similar to the premise underlying the concept of any life cycle.The unit of interest is born,it grows for some time,and it reaches some level of maturity and stability before dying.

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Christian Kniski has developed a new technology which uses miniature computerization to analyze DNA specimens.His next step after developing the product should be to work to find an application for this new technology through:

When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner,the product was:

Sara Lee,the maker of Ball Park franks,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.Sara Lee is going to use:

Name and describe four categories of new products.

There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product.Name and briefly describe four of these characteristics.

_____ takes new technologies and attempts to find useful applications for them.

Scientists at Indiana University are working to develop new technologies for customer interface interactions in retail stores.Right now they are not concerned with the potential cost-effectiveness of the technologies or the marketability of the technologies.These scientists are involved in:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 10: Developing and Managing Products

New-to-the-world products,where the product category itself is new,are also called:

Firms that routinely experience success in new-product introduction tend to have:

One way to determine whether a company has a balanced portfolio of products and,if not,what new product ideas are needed to offset the imbalance is to use:

What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

In the _____ stage of new-product development,preliminary demand,cost,sales,and profitability estimates are made.

Which of the following statements about how adopters participate in the diffusion process is FALSE?

Increasing globalization of markets and of competition provides a reason for multinational firms to consider new-product development from a worldwide perspective.

Describe the screening stage of the new-product development process.Describe a common test used during the screening stage.

New product ideas that survive the initial screening process move to the business analysis stage.List six questions that are commonly asked during the business analysis stage.

The product life cycle is so named because it is similar to the premise underlying the concept of any life cycle.The unit of interest is born,it grows for some time,and it reaches some level of maturity and stability before dying.

Andersen Electronics is currently engrossed in its first estimations of costs and revenues for a new amusement park video skill game.This firm is engaged in a new-product business analysis.

Christian Kniski has developed a new technology which uses miniature computerization to analyze DNA specimens.His next step after developing the product should be to work to find an application for this new technology through:

When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner,the product was:

Sara Lee,the maker of Ball Park franks,has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program.Sara Lee is going to use:

Name and describe four categories of new products.

There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product.Name and briefly describe four of these characteristics.

_____ takes new technologies and attempts to find useful applications for them.

Scientists at Indiana University are working to develop new technologies for customer interface interactions in retail stores.Right now they are not concerned with the potential cost-effectiveness of the technologies or the marketability of the technologies.These scientists are involved in:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters