Exam 10: Developing and Managing Products

Which of the following statements about the product life cycle (PLC)is true?

Until the mid-1990s,MGP Ingredients,Inc.,sold ethanol and animal feed.A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches.These low-carb proteins and starches would be an example of a(n):

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Music Industry.The phonograph record industry is currently in what stage of the product life cycle?

For years many people perceived it difficult to tape programs on video cassette recorders (VCRs).They could not master the multiple programming steps.As a result makers of VCRs streamlined the system.Now to tape a show,all the user needs is a program number that is available in TV Guide.Makers of VCRs realized that the product characteristic of _____ was slowing sales.

Companies that are most likely to succeed in the development and introduction of new products typically:

An HMO created a focus group to identify new products that it believed would enhance the boomer's aging process.This focus group most likely contained:

It is considered inefficient to use concept tests during the idea screening stage of the new product development process.

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Amusement Park Games.In terms of the new product development process,Richardson's several unsuccessful attempts to put his thoughts on paper is an example of:

Mosaic Labs has developed a chemical compound that prevents mildew in even the most humid climates.The week after the compound was invented,a group of the firm's employees got together and listed ways the product might be used.This is an example of:

In the long run,products fail because of a poor match between:

Otto-Light is a desk light that lets hobbyists match color swatches accurately without going outside.Its like convenient,natural sunlight inside.The lights have high marketing costs,are sold with high dealer margins,and high production costs.Ads for the product aim at educating craftspeople who work with fabrics and paints about the benefits of the Otto-Light.In which stage of the product life cycle is the light?

Ortho Products would like to estimate the length of time that its new product,the Sonar Brush (cleans teeth without touching them),will stay in the introductory phase of its product life cycle.You tell management that time is largely determined by:

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Rapala.The degree to which the newest lures are perceived as superior to earlier models refers to their _____,a characteristic used to predict the rate of adoption.

The product life cycle concept encourages marketing managers to act reactively.

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Music Industry.The market for record albums in the 1930s suggests phonograph records were in which stage of the product life cycle at that time?

SCENARIOS Jabra Corporation After years of development and testing,Jabra Corporation of San Diego,California,unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.It resembles those tiny in-ear speakers that let you listen to a Walkman in private--except that Jabra's unit is a transmitter as well.It picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package--about the size of a deck of cards--also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329. -Refer to Amusement Park Games.In terms of the new product development process,the book's availability on Amazon.com is the _____ stage.

_____ is the first filter in the new-product development process.It serves to eliminate new product ideas that are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason.

The first stage of the new-product development process is:

While developing new products is far from an exact science,most firms do follow a formal new-product development process.

A(n)_____ is a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage.