Exam 1: An Overview of Marketing

A retail casket outlet that wishes to offer customer value should:

The U.S.Postal Service (USPS)argues that its express service is comparable to what is offered by FedEx and that its prices are much lower.Yet,FedEx dominates with more than a 45 percent share of the express-delivery market.Which of the following statement describes this situation?

For a market-oriented organization,the primary tool used to achieve its goals is:

Marketers interested in offering customer value can:

Marketing is defined as producing,promoting,and selling products.

The _____ orientation assumes that people are resistant to buying products that are not absolutely necessary.

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization.Which if the following is NOT a marketing management philosophy?

The statement,"Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with a _____ orientation.

The ultimate goal of most marketing-oriented firms is profitability that results from satisfying the wants and needs of its consumers.

There are several important reasons to study marketing.Name three of these reasons.

SCENARIOS Chrysler Minivans In 1995,the Chrysler Corporation launched the first complete remake of its minivan category since the firm invented the vehicle category in 1984.The minivans were designed with more curves on the outside and more space on the inside.One of Chrysler's goals for remaking the minivan was to broaden the minivan's appeal beyond the traditional buyer base of practical families.Advertising showed minivans being used to cart everything from senior citizens to canoes."A minivan is for any time,any place,everyone," was one of the promotional slogans used.To reach other customer groups,Chrysler developed a sports version and a short-wheel-base version of the upscale Town and Country model for sophisticated buyers.Chrysler hoped the $2.6 billion vehicle development cost would pay off as the market expanded.However,competitors also began to offer a wider range of sophisticated models,and competition has become fierce. -Refer to Circuses.The circuses' goal of redesigning the circus experience is being completed through the coordination of many marketing activities,such as value pricing,a product that includes exciting performances,tent venue locations,and promotion.These activities make up the _____ for the circuses.

A company that has a market orientation and adheres to the marketing concept does NOT:

One problem with adopting a(n)_____ orientation to marketing is its failure to consider whether what the firm produces most efficiently also meets the needs of the marketplace.

Jacques Torres Chocolate is a factory and retail store in Brooklyn.Its owner is willing to try to produce new products when his customers suggest them-such as chili-pepper laced chocolate candy.His only condition is that when he adds new products,his customers have the final say on whether the product is of any value.According to Torres,"If something doesn't move,that's the last time you see it." What marketing tools does the organization use to achieve its goals?

Due to consumer concerns about skin cancer and other negative outcomes associated with sun exposure,the trend in sun-care products throughout most of the 1990s was in favor of higher SPF sunscreens.This seems to be changing now,at least for some target segments.In response to the latest trends of teenagers using baby oil,Crisco,and even motor oil to enhance tanning effects,Coppertone and Hawaiian Tropic have introduced new low-UV-protection products.While giving customers want they want indicates a _____ orientation,creating a potential problem (an increase in skin cancer fatalities)shows a potential absence of a _____ orientation.

The marketing concept involves:

There is a quandary facing the timber industry there is no effective way to prove the legality of wood from places like Indonesia,where as much as 80 percent is the product of illegal logging.Companies like The Home Depot do not want to be caught with timber from illegally logged forests even though the demand is great for timber from rain forests.To prove an interest in preserving rain forests,two Indonesian logging companies have developed a bar coding system,which proves the timber was legally acquired.This focus on customers' needs indicates a _____ orientation.

_____ is a strategy that entails forging long-term partnerships with customers.

What is the philosophy of the marketing concept and market orientation? What three key areas does the marketing concept and market orientation involve?

The term marketing refers to: