Exam 10: Books and the Power of Print
Exam 1: Mass Communication: a Critical Approach95 Questions
Exam 2: The Internet, Digital Media, and Media Convergence90 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable: the Power of Visual Culture116 Questions
Exam 7: Movies and the Impact of Images135 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism79 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture123 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace95 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy65 Questions
Exam 15: Media Effects and Cultural Approaches to Research80 Questions
Exam 16: Legal Controls and Freedom of Expression109 Questions
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One of the first materials on which people could write language and symbols, ______________________ was obtained from plant reeds found along the Nile River.
(Short Answer)
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Publishers employ ______ to seek out and sign authors to contracts.
(Multiple Choice)
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Unlike most other forms of mass media, book publishing has avoided being dominated by a few huge corporations.
(True/False)
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University presses are usually very small presses and produce over 100 titles a year.
(True/False)
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A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.
(Short Answer)
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Sales of religious books have dropped substantially over the past twenty years.
(True/False)
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If you were opening an independent bookstore in a town with a chain store, such as a Barnes & Noble, how would you compete?
(Essay)
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According to your textbook, many movies have been inspired by comics and graphic novels because ______.
(Multiple Choice)
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Which statement about the early American "prestigious" publishing houses is true?
(Multiple Choice)
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Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?
(Multiple Choice)
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______________________ from the Middle Ages featured decorative, colorful designs and illustrations on each page.
(Short Answer)
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.
(Short Answer)
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______ made one of the first portable electronic reading devices.
(Multiple Choice)
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What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?
(Multiple Choice)
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Parchment is a kind of paper made from plant reeds found along the Nile River.
(True/False)
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