Exam 10: Books and the Power of Print

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The largest book publisher in 2015 was __________.

(Multiple Choice)
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One of the first materials on which people could write language and symbols, ______________________ was obtained from plant reeds found along the Nile River.

(Short Answer)
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According to the textbook, books help us ______.

(Multiple Choice)
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What have been the major contributions of books to democratic life?

(Essay)
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Publishers employ ______ to seek out and sign authors to contracts.

(Multiple Choice)
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Unlike most other forms of mass media, book publishing has avoided being dominated by a few huge corporations.

(True/False)
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University presses are usually very small presses and produce over 100 titles a year.

(True/False)
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A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.

(Short Answer)
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Sales of religious books have dropped substantially over the past twenty years.

(True/False)
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If you were opening an independent bookstore in a town with a chain store, such as a Barnes & Noble, how would you compete?

(Essay)
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According to your textbook, many movies have been inspired by comics and graphic novels because ______.

(Multiple Choice)
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Which statement about the early American "prestigious" publishing houses is true?

(Multiple Choice)
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Well before Gutenberg's printing press, who brought the Chinese technology of block printing to Europe?

(Multiple Choice)
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______________________ from the Middle Ages featured decorative, colorful designs and illustrations on each page.

(Short Answer)
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An adult trade book is ______.

(Multiple Choice)
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A fine parchment made from treated animal skin, ______________________ was used in the Gutenberg Bibles.

(Short Answer)
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What is the "Marvel Cinematic Universe?"

(Multiple Choice)
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______ made one of the first portable electronic reading devices.

(Multiple Choice)
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What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?

(Multiple Choice)
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Parchment is a kind of paper made from plant reeds found along the Nile River.

(True/False)
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