Question 1

____ include el-hi books.

Accepted Answer

The answer of ____ include el-hi books....

Question 2

Because books are such an old and traditional medium, they are no longer very influential.

Accepted Answer

A) True 
 B)False

Question 3

What percentage of a self-published e-book belongs to the author as a royalty?

Accepted Answer

A)  30% 
B)  10% 
C)  20% 
D)  70% 
E)  75% 
A)  30% 
B)  10% 
C)  20% 
D)  70% 
E)  75%

Question 4

Which of the following statements about e-books is false?

Accepted Answer

A)  E-books accounted for 38 percent of U.S. adult fiction book sales by 2013. 
B)  E-books will likely surpass the print book market by 2017. 
C)  Apple's iPod, iPad, and iPhone devices are so successful other competitors are backing away from the e-book business. 
D)  Several companies, including Apple, Amazon, Barnes & Noble, and Google, are competing for shares of the e-book market. 
E)  All of the options are correct. 
A)  E-books accounted for 38 percent of U.S. adult fiction book sales by 2013. 
B)  E-books will likely surpass the print book market by 2017. 
C)  Apple's iPod, iPad, and iPhone devices are so successful other competitors are backing away from the e-book business. 
D)  Several companies, including Apple, Amazon, Barnes & Noble, and Google, are competing for shares of the e-book market. 
E)  All of the options are correct.

Question 5

Which of the following is a method large book publishers use to generate enormous revenues?

Accepted Answer

A)  Allowing bookstores to return unsold copies of books for credit 
B)  Paying large advances to authors 
C)  Seeking out and publishing books only a handful of scholars will ever read 
D)  Signing lucrative agreements for turning books into films or television programs 
E)  Investing in printed encyclopedia projects 
A)  Allowing bookstores to return unsold copies of books for credit 
B)  Paying large advances to authors 
C)  Seeking out and publishing books only a handful of scholars will ever read 
D)  Signing lucrative agreements for turning books into films or television programs 
E)  Investing in printed encyclopedia projects

Question 6

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Accepted Answer

A) True 
 B)False

Question 7

Graphic novels are composed of only graphic sex and violence.

Accepted Answer

A) True 
 B)False

Question 8

Johannes Gutenberg is remembered for ______.

Accepted Answer

A)  inventing paper 
B)  developing the printing press 
C)  inventing the codex 
D)  translating the Canterbury Tales into English 
E)  translating the Bible into English 
A)  inventing paper 
B)  developing the printing press 
C)  inventing the codex 
D)  translating the Canterbury Tales into English 
E)  translating the Bible into English

Question 9

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following did the linotype do?

Accepted Answer

A)  Engrave photographs 
B)  Set type mechanically 
C)  Power the press by electricity 
D)  Add color to the printed page 
E)  Type lines underneath printed words 
A)  Engrave photographs 
B)  Set type mechanically 
C)  Power the press by electricity 
D)  Add color to the printed page 
E)  Type lines underneath printed words

Question 11

Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Accepted Answer

A) True 
 B)False

Question 12

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

Accepted Answer

A)  elaborately decorated with colorful designs and illustrations 
B)  printed using reflective ink 
C)  burned in castle fireplaces to honor God 
D)  read aloud in the town square by scholars who explained, or illuminated, the text 
E)  None of the options are correct. 
A)  elaborately decorated with colorful designs and illustrations 
B)  printed using reflective ink 
C)  burned in castle fireplaces to honor God 
D)  read aloud in the town square by scholars who explained, or illuminated, the text 
E)  None of the options are correct.

Question 13

The development of book superstores in the 1980s reinvigorated book sales.

Accepted Answer

A) True 
 B)False

Question 14

A Japanese form of graphic novels is called ______.

Accepted Answer

A)  a codex 
B)  a dime novel 
C)  manga 
D)  pulp 
E)  el-hi 
A)  a codex 
B)  a dime novel 
C)  manga 
D)  pulp 
E)  el-hi

Question 15

Despite the rise of digital textbooks, the price of college textbooks continues to rise.

Accepted Answer

A) True 
 B)False

____ include el-hi books.

Because books are such an old and traditional medium, they are no longer very influential.

What percentage of a self-published e-book belongs to the author as a royalty?

Which of the following statements about e-books is false?

Which of the following is a method large book publishers use to generate enormous revenues?

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Graphic novels are composed of only graphic sex and violence.

Johannes Gutenberg is remembered for ______.

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Which of the following did the linotype do?

Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

The development of book superstores in the 1980s reinvigorated book sales.

A Japanese form of graphic novels is called ______.

Despite the rise of digital textbooks, the price of college textbooks continues to rise.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters

Exam 10: Books and the Power of Print

____ include el-hi books.

Because books are such an old and traditional medium, they are no longer very influential.

What percentage of a self-published e-book belongs to the author as a royalty?

Which of the following statements about e-books is false?

Which of the following is a method large book publishers use to generate enormous revenues?

Pulp fiction was another name for the popular paperbacks and dime novels of the 1880s.

Graphic novels are composed of only graphic sex and violence.

Johannes Gutenberg is remembered for ______.

Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.

Which of the following did the linotype do?

Most of the original publishing houses in America, such as J. B. Lippincott (founded in 1792), Harper & Bros. (1817), and Houghton Mifflin (1832), are still independent companies unaffiliated with any other media firms.

Many books from the Middle Ages were called illuminated manuscripts because they were ______.

The development of book superstores in the 1980s reinvigorated book sales.

A Japanese form of graphic novels is called ______.

Despite the rise of digital textbooks, the price of college textbooks continues to rise.

Mass Communication: a Critical Approach

The Internet, Digital Media, and Media Convergence

Digital Gaming and the Media Playground

Sound Recording and Popular Music

Popular Radio and the Origins of Broadcasting

Television and Cable: the Power of Visual Culture

Movies and the Impact of Images

Newspapers: the Rise and Decline of Modern Journalism

Magazines in the Age of Specialization

Advertising and Commercial Culture

Public Relations and Framing the Message

Media Economics and the Global Marketplace

The Culture of Journalism: Values, Ethics, and Democracy

Media Effects and Cultural Approaches to Research

Legal Controls and Freedom of Expression

Filters