Exam 10: Books and the Power of Print
Exam 1: Mass Communication: a Critical Approach95 Questions
Exam 2: The Internet, Digital Media, and Media Convergence90 Questions
Exam 3: Digital Gaming and the Media Playground101 Questions
Exam 4: Sound Recording and Popular Music108 Questions
Exam 5: Popular Radio and the Origins of Broadcasting127 Questions
Exam 6: Television and Cable: the Power of Visual Culture116 Questions
Exam 7: Movies and the Impact of Images135 Questions
Exam 8: Newspapers: the Rise and Decline of Modern Journalism79 Questions
Exam 9: Magazines in the Age of Specialization108 Questions
Exam 10: Books and the Power of Print95 Questions
Exam 11: Advertising and Commercial Culture123 Questions
Exam 12: Public Relations and Framing the Message108 Questions
Exam 13: Media Economics and the Global Marketplace95 Questions
Exam 14: The Culture of Journalism: Values, Ethics, and Democracy65 Questions
Exam 15: Media Effects and Cultural Approaches to Research80 Questions
Exam 16: Legal Controls and Freedom of Expression109 Questions
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The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.
(True/False)
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Bookstores must absorb the cost of any new books they don't sell.
(True/False)
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Gutenberg developed the printing press in the fifteenth century.
(True/False)
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______________________ editors attend to specific problems in writing or length in a book manuscript.
(Short Answer)
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Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.
(True/False)
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These books have inspired popular television and Internet shows that have also boosted the sales of the book______.
(Multiple Choice)
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The first protomodern book, which used sheets of material sewn together at the edges to allow the book to be opened at any page, was called a(n) ______.
(Multiple Choice)
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Which of the following is the oldest printed book still in existence?
(Multiple Choice)
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Rules of punctuation, capitalization, and spacing of written words were developed ______.
(Multiple Choice)
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The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.
(True/False)
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McGuffey's The Electric Reader taught most nineteenth-century elementary school children to read.
(True/False)
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While e-books can be read off computers and smartphones, devices created specifically for reading e-books are called ______________________.
(Short Answer)
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Which of the following statements about audio books is true?
(Multiple Choice)
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The rights to use the contents of a book in another form, such as a screenplay, are called ______.
(Multiple Choice)
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By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.
(True/False)
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The first English work to be printed in book form was ______.
(Multiple Choice)
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