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    MARKETING MANAGEMENT Study Set 6
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    Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing
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    This Refers to the Combination and Types of Nonpersonal and Personal
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This Refers to the Combination and Types of Nonpersonal and Personal

Question 88

Question 88

Multiple Choice

This refers to the combination and types of nonpersonal and personal communication the organization puts forth during a specified period.


A) Promotion mix
B) Strategic marketing
C) Market segmentation
D) Marketing mix

Correct Answer:

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