Slatescape Is a Relatively New Company That Mines and Crushes

Multiple Choice

Slatescape is a relatively new company that mines and crushes slate for use as mulch in gardens. The managers of the company reviewed its short history, took into account the organization's environment, and laid stress on its distinctive competencies. The managers are attempting to

A) develop a mission statement
B) distinguish between primary and secondary objectives
C) develop an effective marketing mix
D) evaluate its marketing plan