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Identify the Error That Many Companies Make When Developing Strategies

Question 26

Multiple Choice

Identify the error that many companies make when developing strategies aimed at increasing the number of first-time users?


A) Developing the marketing mix before identifying the target market.
B) Not developing marketing objectives that are aligned with organizational objectives.
C) Not ranking target markets according to the present and future sales volume.
D) Neglecting the present customers while developing market share and sales strategies.

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