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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles,and Purchase
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Clusters of Marketable Groups of Customers with Similar Likes,dislikes,lifestyles,and Purchase

Question 48

Question 48

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Clusters of marketable groups of customers with similar likes,dislikes,lifestyles,and purchase behaviors can be identified by multivariable segmentation systems that merge and analyze geographic,demographic,lifestyle,and behavioral data.

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