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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Your Firm Has Decided to Localize Its Products and Services
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Your Firm Has Decided to Localize Its Products and Services

Question 30

Question 30

Multiple Choice

Your firm has decided to localize its products and services to meet local market demands.A good approach to use would be ________ segmentation.


A) geographic
B) benefit
C) behavioral
D) psychographic
E) image

Correct Answer:

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