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Superior Auto Sales,a Chain of High-End Used Car Dealerships,wants to Sum

Question 31

Multiple Choice

Superior Auto Sales,a chain of high-end used car dealerships,wants to sum up the company's standing and brand equity in a formal way.Superior's management should use a ________.


A) mission statement
B) vision statement
C) competitive statement
D) positioning statement
E) company statement

Correct Answer:

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