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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When ProFem Inc
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When ProFem Inc

Question 28

Question 28

Multiple Choice

When ProFem Inc.caters to clothing,cosmetics,and toiletries markets for women,it is most likely using which type of segmentation?


A) age and life-cycle
B) gender
C) behavior
D) psychographic
E) geographic

Correct Answer:

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