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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 11: Managing the customer service function
  5. Question
    Customer Satisfaction and Customer Dissatisfaction Are 'Two Sides of the Same
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Customer Satisfaction and Customer Dissatisfaction Are 'Two Sides of the Same

Question 1

Question 1

True/False

Customer satisfaction and customer dissatisfaction are 'two sides of the same coin' that must be balanced against one another.

Correct Answer:

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