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    Services Marketing
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    Exam 12: Customer satisfaction and service quality
  5. Question
    A Comparison of the Ratio of Buyer's Inputs to Outputs
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A Comparison of the Ratio of Buyer's Inputs to Outputs

Question 23

Question 23

Multiple Choice

A comparison of the ratio of buyer's inputs to outputs against seller's input/output ratio is part of:


A) equitable theory
B) control theory
C) equity theory
D) script theory
E) role theory

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