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    Business
  3. Study Set
    Services Marketing
  4. Exam
    Exam 12: Customer satisfaction and service quality
  5. Question
    Emotional Value Is Derived from the Service's Ability to Enhance
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Emotional Value Is Derived from the Service's Ability to Enhance

Question 22

Question 22

True/False

Emotional value is derived from the service's ability to enhance the customer's 'social self-concept'.

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