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    Services Marketing
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    Exam 12: Customer satisfaction and service quality
  5. Question
    In Herzberg's Two-Factor Theory, Dissatisfiers Play the Role of Hygiene
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In Herzberg's Two-Factor Theory, Dissatisfiers Play the Role of Hygiene

Question 25

Question 25

True/False

In Herzberg's two-factor theory, dissatisfiers play the role of hygiene factors where their presence is necessary to avoid complainants.

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