Juan Owns One of the Busiest Restaurants in the City

Multiple Choice

Juan owns one of the busiest restaurants in the city. He actually uses a food truck to test out all his new recipes prior to implementing them in the restaurant. He makes small portions and offers them at a significant lower price as long as they fill out a simple comment card about the quality of the menu item. This is an example of a

A) eco-innovation
B) incremental innovation
C) restaurant incubator
D) menu design marketing initiative