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    Marketing Study Set 20
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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    A Perceptual Map Is a Competitive Analysis Tool That Creates
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A Perceptual Map Is a Competitive Analysis Tool That Creates

Question 2

Question 2

True/False

A perceptual map is a competitive analysis tool that creates a visual picture of where products are located in consumer's minds.

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