Multiple Choice
Market segmentation refers to
A) having regional sales forces that can market a product according to geographic area.
B) redesigning or repositioning a product so it meets the needs of a target market.
C) taking an overall marketing plan and dividing it into smaller campaigns based on each product.
D) marketing a product so that each and every consumer can get value from it.
E) dividing a larger market into smaller groups based on meaningfully shared characteristics.
Correct Answer:
Verified
Correct Answer:
Verified
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