Multiple Choice
The group of customers toward which an organization has decided to direct its marketing efforts is called its
A) primary market.
B) primary segment.
C) target market.
D) target sector.
E) marketing segment.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: Market size, customer convenience and population shifts
Q6: A successful positioning statement should include the
Q7: Market segments are<br>A)relatively heterogeneous groups of consumers
Q8: When a company seeks consumers who are
Q9: Firms typically segment international markets using three
Q11: Regardless of what target marketing strategy firms
Q12: Marketers are particularly interested in segmenting older
Q13: Which of the following is not one
Q14: When it comes to segmenting markets based
Q15: An auto insurance company segmented its market