Market Segments Are

Multiple Choice

Market segments are

A) relatively heterogeneous groups of consumers that result from the segmentation process.
B) the different geographical areas in which a product must be marketed differently.
C) the various types of advertising and promotional campaigns used to sway consumer interest in a product.
D) the two buying groups: those that have never purchased a firm's product, and those that are potential repeat customers.
E) relatively homogenous groups of consumers that result from the segmentation process.