The Customer Value Proposition Section of a Sales Dialogue Template

Multiple Choice

The customer value proposition section of a sales dialogue template assumes that _____.

A) having good intentions is enough to gain a buyer's trust
B) not all participants involved in a buying process are influential
C) customer needs and buying motives are essentially homogeneous
D) the value proposition is likely to be modified prior to the purchase decision
E) the value proposition is likely to be modified after a purchase decision has been made